Website Design Resources

Websites are the most important assets of any business. No doubt about that. If you do not have a decent website then your brand and in turn your business will suffer. Consumers expect top notch websites from the busniesses they want to give theit money. A poorly executed website will turn off potential customers. In this website design resources section, we share with you articles on how to identify the important elements of your business website, what factors enable a website to create the right impression, some case studies and website reviews and more to help you take control of your website!

Are you looking to take your website to the next level? Are you not getting enough conversions on your website? Does your website look cheap or unprofessional? – Then let us help you create a stunning website that not only looks awesome but also converts visitors into paying customers! Check out our website design and development service.

Website Design Resources

Website design has come a long way from the clunky, blinking graphics and layout of the early 2000s. With HTML5 and other exciting new web technologies emerging, websites now look and behave in powerful new ways, paving the path for businesses to create the best websites they can for their brands. In this section we share some tips and resources realated to website design.

How To Create an Accessible Website

When most people think of ‘accessible’ businesses, they think of ramps for wheelchairs, large print signs, and other physical modifications that make a business east for people with disabilities [...]

Eye Tracking And Heat Maps To Improve Website

Eye tracking, the process of measuring eye movements to test how people read websites and Heat maps are one of the most powerful tools an ecommerce website owner can have at their fingertips. In [...]

7 Deadly Sins Of Your Website Design?

Building websites can seem like an easy job. But everyone commits sins. So to avoid these sins here are the most common sins with tips on how to avoid them.

Take Control Of Your Website!

If you are treating your website like a static brochure, then you are missing out on a big opportunity. Find out how to take control of your website!

Anatomy of an online clothing store website

Video Transcript: Today I wanted to do a very quick video on The Anatomy of An Online clothing Store. Recently we worked with a clothing fashion label client of ours, and we, of course, we [...]

How To Manage Your Own Online Content

Updating a website is complicated and time-consuming work, particularly if you’re pursuing a content marketing strategy or making regular changes to your site. IT departments are becoming [...]

6 Affordable Tools to Check Your Website Stats

If you’re going to improve your website’s search engine ranking and usability, you have to know what you need to improve. Many digital marketing and SEO agencies have access to web statistics [...]

Responsive Web Design: The Pros and Cons

The new, big trend in the world of web design is using responsive design. Many of the major sites you visit have already made the leap (Mashable, Starbucks, Grey Goose and TIME magazine just to [...]

How to Increase Registrations on Your Website

When it comes to website registration, you want as high of a conversion rate as you can get. Recent research has pointed us in the right direction on to how to achieve this goal.

Are You Killing Your Website with Bad Design?

When designing your small business website, what looks pretty isn’t always what will convert the best. Here are some common ways you could easily kill your website with bad design without even [...]

5 Ways to (Legally) Source Images

Nothing gives a website or brochure more impact than a well-chosen photo. You know this, because you’ve spent two full hours clicking through Google Images looking for exactly the right one to [...]

6 Tips for Converting Blog Readers into Customers

Blogging is a great way to reach new people in your target market. It allows you to share knowledge and become a thought leader in your industry while simultaneously generating new leads and sales.

Quick Web Elements Checklist

Why a Web Elements Checklist? We are now in the Internet age where everyone is on the web. Virtually anything you want to know is searchable on the World Wide Web. Whether it’s an article, a [...]

Website Decisions Business Owners Need to Make

Building a website is not just about the design and writing the content. For business owners who want to maximize the marketing power of a corporate website, it is important to carefully go [...]

Essential Elements Of Top Web Pages

Designing a website is a long and complex process. The details to be considered may seem countless and the list of to do’s virtually endless. But there are some design and development items that [...]

Design Elements of Web 2.0

Web 2.0 was seen as a pivotal development in the Internet because it introduced more information sharing and user-friendly navigation with websites, programs and applications. It revolutionized [...]

How to Brand Your WordPress Website

Brand Your WordPress Website: A website is important for any business. It adds credibility to your brand and gives users a quick reference point when they want to know more about your company. [...]

What Makes an Effective e-Commerce Website?

According to Forrester Research, a technology and market research company, electronic commerce will account for about six percent of all retail sales in the United States alone, with online sales [...]

The Devil is in the Details

A website has become a necessity for small to large business owners who want to reach their customers easily and conveniently and increase awareness about their website. Apparently, just any [...]

Taking the Guesswork Out

Web designing is a risky business. Designers are often left divining what their clients want. So how do designers make sure your creative ideas matches your client’s preference and goals? The key [...]

Listing Your Restaurant Business On Google Maps

In today’s video, I talk about the importance of listing your restaurant or any other service business that depends on local traffic in Google Maps and Google Places Optimization. With more [...]

Shopping Cart Must-Haves

There are a few features your shopping cart should include. Here is a short list you can compare with your own shopping cart to identify any shortcomings.

Is Your Head in the Cloud?

Most people understand the cloud computing on a basic, rudimentary level. However, it is more challenging to decide whether your business can benefit from this new phenomenon. Here is a short [...]

A New Approach to Dealing with Bouncing

If your website visitors are bouncing and abandoning purchases, this strategy may help bring them back and complete the transaction. Re-markting is gaining momentum and you should use it as part [...]

Checkout for Digital Products

In a recent post, we talked about the future of digital goods and the immense profit potential for ecommerce websites. However, one issue that we barely touched on was that of checkout and [...]

5 Things that Customers Love to Buy

Marketing is an essential part of having a successful e-commerce website. However, there are certain things that customers love to buy. These things require very little marketing and can be [...]

7 Ways to Get Great Reviews

Getting great reviews on third party websites such as Yelp and Google Maps can be a huge advantage for your ecommerce website. It offers proof to potential customers that your company indeed is [...]

Are Your Customers Working for You?

Although an ecommerce website owner technically works for his or herself, you may often feel that you work for your customers. Like a boss, they make demands that you must comply with and have a [...]

Resurrecting a Dying PPC Campaign

It happens to many ecommerce website owners: you begin a pay per click campaign and see almost immediate results. Your profits and sales increase. A few months (or even years) later, your numbers [...]

Shipping Feature in Ecommerce Websites

Shipping is not something you arrange and then forget. Every single customer that buys from your ecommerce website will be dealing with shipping, and you can bet that they care about it.

6 Cheap Ways to Get Results from Google AdWords

If you are like many ecommerce website owners, you probably have a relatively small marketing and advertising budget. This means that every penny needs to be spent in a way that brings in more [...]

A Second Look at Keyword Density and SEO

Keyword density has always been an important part of search engine optimization, and at one time it was the most important part. These were the glory days of SEO, when optimizing a website was as [...]

6 Tips for Increasing Mobile Sales

If you are running an ecommerce website, mobile sales are probably not the main part of your business. However, mobile sales can be an excellent way to supplement your normal website sales and [...]

Getting to Know Your Ecommerce Subscribers

Most people in the ecommerce website business (and indeed any business at all) agree that there are definite advantages to knowing your market. However, this is often easier said than done. Sure, [...]

What Makes a Successful Ecommerce Website Owner?

We spend a lot of time thinking about what makes an ecommerce website more effective. However, it is just as important to occasionally look inward. What traits make an ecommerce website owner [...]

Keep the Customers Coming!

If you are like most ecommerce website owners, you spend a lot of time in the hot pursuit of traffic. After all, the only way to get conversions is to bring people to your website. However, one [...]

A Beginner’s Guide to Making Ecommerce Videos

You are probably wondering exactly what components will make those videos as successful as they can be. While the exact form of your ecommerce videos will depend on their purpose there are a few [...]

Getting Customers to Buy

When it really comes down to it, your ecommerce website success will not be determined by its SEO or its traffic, or even by things like your product selection and shopping cart choice. In order [...]

Think like a Customer

If you are having a hard time anticipating your customers’ needs and wants, it may be that something is holding you back from ‘getting inside their heads’. In order to deal most effectively (and [...]

Dealing with Negative Feedback in Ecommerce

Negative feedback hurts; there is no doubt about it. You work so hard to build your ecommerce website’s reputation, yet one over-zealous, disgruntled customer can dismantle it with just a few [...]

Social Media as an SEO Tool

As an ecommerce website owner, you probably hear a lot about SEO, or search engine optimization. Indeed, SEO is one of the most powerful and most affordable ways to keep a steady flow of [...]

Remarketing: What Is It and Why Do You Need It?

E-commerce remarketing is one of the major online business trends of 2011. In fact, many experts are calling this practice absolutely essential. Unfortunately, many e-commerce website owners do [...]

Are You Ready for Mobile Ecommerce?

The question in my title just may be the biggest question and the greatest challenge facing you as an ecommerce website owner. No joke, this is one of those issues that is so universal, you are [...]

Writing Your About Me Page

Most businesses and blogs, even ecommerce sites, have an ‘About Me’ page. This page can be a valuable means of building your personal and corporate brand.

Does Your Ecommerce Website Need Video

The word ‘revolution’ gets thrown around a lot in the e-commerce world, but don’t let that stop you from taking the following statement seriously: Video is going to revolutionize the e-commerce world.

Ecommerce Trends To Watch

While we usually write about annual trends at the end of the year, there are several trends that are taking shape for 2011 as you read. Ecommerce is a constantly changing business and it is [...]

Easy Ways to Design a Trustworthy Checkout Process

Most ecommerce website owners put a lot of thought into their checkout processes. After all, this is the point where most virtual shopping carts are abandoned. However, sometimes it is easy to [...]

Building Better Buttons

Why focus on something as small as a button? This seemingly insignificant part of your ecommerce website can make all the difference in your business success (or, unfortunately, failure).

Making Paid Search Work for You

While SEO is important, there are also good reasons to use paid search as part of your marketing and sales strategy. Paid search can bring highly targeted traffic and new sources of revenue.

Product Descriptions that Sell

How important are your product descriptions? According to a recent study from the E-tailing Group, they are crucial. In fact, 79% of internet customers said that they will rarely or never [...]

Text That Sells

Your ecommerce website text can be your greatest asset or your biggest failure. Text serves as a sales tool as well as one of your only opportunities to talk directly to your customers.

5 Simple Tips for Creating Great Website Headers

Your website header is probably one of the most important parts of your ecommerce web design. It is the first place that a large proportion of your customers will look when they land on your website.

The Downsides of Drupal

It seems like everyone is in love with Drupal. However, this love is often blind (as love tends to be) and disregards the many downsides of the popular content management system. Drupal certainly [...]

Fast and Easy Checkout

How many conversions do you lose in the checkout process? If you have taken the time to find this information, you are probably astounded at the number.

Supersize your Product Page Conversions

Many e-commerce website owners place high priority on their landing pages. Landing pages are important—there’s no denying that—but product pages are often the heavy lifters when it comes to sales.

Page Not Found So What Next

Your website’s 404 Not Found page may seem like a meaningless detail, but it is a page that many of your potential customers will unfortunately encounter as they explore your ecommerce website. [...]

Working with Google Analytics

Many ecommerce webmasters have analytical tools within their reach, but few use them as regularly as they should. Even if you currently have and use various ecommerce website analytical tools, [...]

Spying on the Competition

It can be difficult to open an ecommerce business; as with so many professions, there is a huge learning curve and a lot of tricks that you can only learn on-the-job. Unfortunately, if you are [...]

Ecommerce Goes Mobile

More and more Americans are relying on their mobile phones and other mobile devices for tasks that they once performed with their computer. These innovations are changing the way that ecommerce [...]

Top 4 Reasons Why Your Customers Dont Buy

Bounce rates are one of the biggest sources of frustration for ecommerce website managers or owners. You are putting full effort into attracting traffic, but then for no explicable reason that [...]

5 Habits of Highly Effective Ecommerce Websites

Ecommerce, like any other field of business, is a highly varied field. What works for one website might not work with another. However, there are five traits that almost all highly effective [...]

10 Ways to Optimize a Website

Is your website totally search engine optimized but still not as productive as you would like? Are you desperately trying to figure out a way to get even more hits? Here are a few SEO techniques [...]

An Ecommerce Website Guide to Going Viral

Ecommerce website owners dream of going viral. There is no advertising better (or cheaper) than having your tweets, blog posts, videos, and other material shared on the internet in massive [...]

Landing Page Boot Camp

Your ecommerce website landing page is your first impression, and it is important that it be top notch in every way. However, many website administrators are confused about what makes a landing [...]

Customer Service the Ecommerce Way

There used to be a huge divide between ‘online shopping’ and ‘customer service’. Most consumers expected to trade great service and brand interaction for the convenience and lower prices [...]

10 Easy Ways to Pull Traffic to Your Website

10 Easy Ways to Pull Traffic to Your Website – Even the best website in the world is nothing without traffic. Your hard earned website deserves to get the recognition and profit that it [...]

The Psychology of Small Business Web Design

Psychology, business, and web design are three fields that just don’t seem to go together. However, they all come together at times, especially when you are planning a small business website. By [...]

5 Tips for Surviving a Website Redesign

The Website redesign process can be scary for people who have never been through it. There are a few things you can do to make the process go smoothly and end with a positive result.

Retro Ideas for Web Sites

Retro Ideas for Web Sites: When the internet was still young, simple websites were the norm. Anything with a fancy layout quickly stood out amongst the boring and basic websites that were once [...]

Website Music, How can it effect your web design?

Website Music symbolism is a subject entirely too complex for a logo design blog, so I will not be covering that today. However the feel of music can be general enough that I believe that can get [...]

A Few Things Web Audience Dislike

When creating a web site one of the main concerns is the ease of use. Most people have gone to a website design they heard about from a friend or coworker and been confused by the poor [...]

Small Business Landing Pages that Convert

Many small businesses that use email and search engine marketing to enhance sales find themselves in a difficult position. You may be getting the hits that you need, but sales just aren’t [...]

Branding Your Website

A website is more than an online presence or a place to park your domain name; it is a crucial part of your brand. However, many people design their branding websites like a sales website or even [...]

5 Steps To A Successful Web Commerce Business

With time at a premium and customers looking for more and more variety—all at a bargain price, of course—starting a web commerce business is a one way ticket to small business success. However, [...]

Web Design For Small Business

Many people wonder why they should hire a website design company to design their website for them. After all, there are web design books on every bookstore shelves and even online classes [...]

Ecommerce Website Design

Selling Your Products and Your Company Are you ready to join the scores of people making money as internet merchants? For many, this is an attractive option. Running an internet business allows [...]

Selling Tips for an Online Business

Once you have your website up and people have started visiting it, your battle has only just begun. Everything is for sale in the Internet from snake oil to – maybe – atomic power barbecues. Why [...]

Five Easy Ways to Improve a Web Site

When something is fashionable, everyone wants to be in style. But the current styles disrupt the reader’s experience. In reviewing hundreds of sites as a judge and receiving submissions for [...]

Improve Your Website Look With 15 Easy Tips

Visual elements of a better website go beyond just a good logo design and includes formatting the text of your articles. If your website/ weblog's pages are looking a little text-heavy and dense, [...]

Ecommerce Website Reviews

Having a professional and powerful online store may mean the difference between success and failure in the online ecommerce world. In this section we share some tips and insights into making your online store powerful and increase your bottomline.

Dealing with Order Fraud

There are so many issues in the ecommerce website world that you might be tempted to ignore those that don’t seem to apply to you. Unfortunately, order fraud is not an issue that you can sweep [...]

Remarketing: What Is It and Why Do You Need It?

E-commerce remarketing is one of the major online business trends of 2011. In fact, many experts are calling this practice absolutely essential. Unfortunately, many e-commerce website owners do [...]

Are You Ready for Mobile Ecommerce?

The question in my title just may be the biggest question and the greatest challenge facing you as an ecommerce website owner. No joke, this is one of those issues that is so universal, you are [...]

Time Management for Maximum Ecommerce Profit

If you are running an ecommerce website, then time management is probably one of your top issues. Indeed, there are endless opportunities to make money on the internet… but you only have so many [...]

Does Your Ecommerce Website Need Video

The word ‘revolution’ gets thrown around a lot in the e-commerce world, but don’t let that stop you from taking the following statement seriously: Video is going to revolutionize the e-commerce world.

Ecommerce Trends To Watch

While we usually write about annual trends at the end of the year, there are several trends that are taking shape for 2011 as you read. Ecommerce is a constantly changing business and it is [...]

Building Better Buttons

Why focus on something as small as a button? This seemingly insignificant part of your ecommerce website can make all the difference in your business success (or, unfortunately, failure).

Product Descriptions that Sell

How important are your product descriptions? According to a recent study from the E-tailing Group, they are crucial. In fact, 79% of internet customers said that they will rarely or never [...]

Text That Sells

Your ecommerce website text can be your greatest asset or your biggest failure. Text serves as a sales tool as well as one of your only opportunities to talk directly to your customers.

Fast and Easy Checkout

How many conversions do you lose in the checkout process? If you have taken the time to find this information, you are probably astounded at the number.

Supersize your Product Page Conversions

Many e-commerce website owners place high priority on their landing pages. Landing pages are important—there’s no denying that—but product pages are often the heavy lifters when it comes to sales.

Spying on the Competition

It can be difficult to open an ecommerce business; as with so many professions, there is a huge learning curve and a lot of tricks that you can only learn on-the-job. Unfortunately, if you are [...]

Ecommerce Goes Mobile

More and more Americans are relying on their mobile phones and other mobile devices for tasks that they once performed with their computer. These innovations are changing the way that ecommerce [...]

Top 4 Reasons Why Your Customers Dont Buy

Bounce rates are one of the biggest sources of frustration for ecommerce website managers or owners. You are putting full effort into attracting traffic, but then for no explicable reason that [...]

Conversion Rate Optimization Resources

There no point in having a beautiful website that gets a whole ton of website traffic. The traffic should be convert on the website after going through the sale funnel. Conversion optimization is a very critical aspect of any business website. Here we share some insights and useful information on how to make your website convert better.

5 Great Marketing Automation Services

Marketing automation software is a great way to expand your marketing team’s capabilities and increase productivity. Despite their cost, they are great value for money and many companies see [...]

Responsive Web Design: The Pros and Cons

The new, big trend in the world of web design is using responsive design. Many of the major sites you visit have already made the leap (Mashable, Starbucks, Grey Goose and TIME magazine just to [...]

How to Increase Registrations on Your Website

When it comes to website registration, you want as high of a conversion rate as you can get. Recent research has pointed us in the right direction on to how to achieve this goal.

Globalize Your Website for a Bigger Customer Base

Internet commerce is one of the best things to happen to the commercial industry. With it, customers from all over the world can flock to your business and shop as if they were right in your [...]

Are You Killing Your Website with Bad Design?

When designing your small business website, what looks pretty isn’t always what will convert the best. Here are some common ways you could easily kill your website with bad design without even [...]

6 Tips for Converting Blog Readers into Customers

Blogging is a great way to reach new people in your target market. It allows you to share knowledge and become a thought leader in your industry while simultaneously generating new leads and sales.

Essential Elements Of Top Web Pages

Designing a website is a long and complex process. The details to be considered may seem countless and the list of to do’s virtually endless. But there are some design and development items that [...]

Small Business Landing Pages that Convert

Many small businesses that use email and search engine marketing to enhance sales find themselves in a difficult position. You may be getting the hits that you need, but sales just aren’t [...]