Small Business Resources

Business growth does not happen by itself. It needs to be planned, guided and nurtured or else it will lose its way and wander off into a swamp of uncertainties and get sucked into the quicksand of unfocused objectives. Your business needs to keep growing. An increase in your sales due to the quality of your products and selling technique is fine, but there is always competition at your heels. Here are some resources to help you take your business to the next level.

Most of the articles on small business strategies and success you find in this section were written by our chief brand strategist and serial entrepreneur, Mash Bonigala. Mash has adviced business and brands for over 20 years on how to craft the perfect growth and success strategies.

If you would like to discuss your brand strategy and how to take your business to the next level, schedule a call with Mash.

Small Business Growth Resource

Stories, case studies and anecdotes of small businesses going all out and succeeding against at all odds. These articles will enable you to handle any kind of business situation that your small business faces and come out on top – smiling!

Are You Worried About Starting A New Business?

Creating trust in your clients/customers is one thing, but having confidence in your own self is an entirely different thing and is more crucial than the former. “To be or Not to be!” Hamlet’s [...]

Roach Knot at Knott’s

Mrs. Knott’s Chicken Dinner Restaurant The Long Hand of the Law Reaching the Oldest Restaurant There was an item of news on October 2, 2014 Mrs Knott’s Chicken Dinner Restaurant was [...]

Harley Davidson Gets Back in the Saddle

Few brands are as iconic and unique to American culture as the motorcycle manufacturer Harley-Davidson. Their heavy, powerful bikes are instantly recognizable, right down to the throaty roar of [...]

To Snack is H.U.M.A.N.

In this week’s Success Story, I take a look at one company’s efforts to combat obesity. Their success shows that anything is possible when you stay true to your beliefs.

Benbria Blazes a Trail for Customer Service

This week’s Success Story has revolutionized the realm of customer service with an innovative new app that makes it easy to collect and act on customer feedback. Benbria is the brainchild of [...]

Your Complainers are your Best Customers

Complaining customers often get a bad rap. To employees, they can be difficult and unpleasant to deal with. To other customers, complainers ruin the experience for everyone else. And to business [...]

How to Treat Your Brand like a Person

A brand can have such a strong sense of identity that it’s almost possible to think of them as people. And why not? After all, a good brand has his own personality. He has his own voice and [...]

7 Dangers of Being a Franchiser

So your brand has gotten some serious traction, and is doing so well that you’ve opened it up to franchisees. Congratulations! This is a big milestone for both your brand and yourself. [...]

The 5 Team Members Your Small Business Needs

There’s no doubt that small businesses run on limited budgets. There’s also no doubt that some of your smartest investments will be in the people you hire to bring your business to the next level.

Affordable Software for Small Businesses

Computers are the single most common—and expensive—part of any business. The IT setup cost alone requires a hefty capital investment that will strain the wallets of any entrepreneur. [...]

6 Tips for Converting Blog Readers into Customers

Blogging is a great way to reach new people in your target market. It allows you to share knowledge and become a thought leader in your industry while simultaneously generating new leads and sales.

6 Tips to Surviving a PR Crisis

All businesses are vulnerable to a public relations crisis, no matter what their size or composition. They can come from anywhere: employee mistakes or bad behavior, a defective product, or even [...]

Can Your Marriage Survive a Business Partnership?

Running a business is plenty stressful on work relationships. Mistakes, diverging ideas, and competition often strain office friendships and relations to the breaking point. But what happens if [...]

Use Social Media To Strengthen Your Brand

Social media has helped level the playing field when it comes to advertisement and marketing. Previously, only large companies with sufficient funds can purchase the airtime needed to reach [...]

Impulse Buying and Your Business

Have you ever walked into a trade show and ended up buying some of the demoed products there? My latest trip to one big show event ended in such. I ended up spending on a thingamajig it turned I [...]

Small Business Branding with Blogs

A blog is not just a way of sharing your thoughts with the world; it is an important marketing and branding tool. Blogs invite potential customers to begin fans of your brand who check in with [...]

The Small Business Bill: What It Means to You

There has been much hype about the small business bill, but little actual fact reporting as to what this legislative action offers American small business people. Here are a few of the features [...]

Ecommerce for Small Businesses

Very small businesses can benefit in huge ways from expanding to the internet, but they have very special needs and considerations in doing so. Here are a few tips for running and marketing your [...]

Offline Branding for the Small Business

We all hear every day about ways to market your small business online. The implication seems to be that there is no reason for a business to use offline branding techniques and no way to build a [...]

The Year to Expand Your UK Brand?

Many experts believe that this is the year the economy will bounce back in the UK. However, this means that businesses must begin acting now to prepare for a change in spending habits and [...]

Dreams UK Brand Success Story

Dreams is a UK business success story. This company started from almost nothing in 1985 and now is a giant in the furniture industry, with more than 150 stores in the UK and franchising on the [...]

Gambling on an Internet Business

Gambling on an Internet Business: Have you ever dreamed of leaving the morning commute for an internet business of your own? For many people, this is a daydream; for others it is a reality. Rob [...]

Five Tips for Maintaining Customer Relationships

Your customer’s relationship with your business is a core part of your brand. This relationship determines whether customers will walk in your doors, buy a product, and return in the future. Like [...]

Should I Become an LLC or a Sole-Proprietorship?

There are so many choices to make when starting up a new small business and one of the most essential is the legal status of your business. While most small businesses choose to use the [...]

Spending Other People’s Money

If your target customer base seems to be a little more frugal than ever, you may be wondering if there is a future for your business. Luckily, most customers never get tired of spending other [...]

UK Franchises: A Small Business Option?

Many prospective small business owners in London and all over the UK consider investing in a franchise instead of a traditional company. While franchises are a good option for some people, for [...]

How Your Competitors Are Succeeding

An HP survey recently examined small business owners and their marketing plans, looking for trends and changes. There were a few elements that, while not surprising to marketing consultants, may [...]

Selling a Good Night’s Sleep

Are you ready to start a small business but unsure of what you could possibly do? One key to success is to choose a field that you already know well. The coach and assistant coach of University [...]

Going Global: A Small Business Success Story

While many people have visited Israel’s Dead Sea, few have seen it as a business opportunity. However the founders of Ahava saw a cosmetics company in the making. Once a tourist stand, the [...]

Selling British Fashion to the French

Britain is not known throughout the European continent for haute couture, but we may be getting a more fashionable image if ladies’ wear brand Lipsy is successful in expanding their European line [...]

Building a Business, Tweet by Tweet

Many small businesses are looking at Twitter as a way to market themselves and build a brand as well as Using Social Media to Promote Your Website. However, Sean Callahan looked at Twitter and [...]

Finding the Beauty in Botanicals

Many consider the health and beauty field hopelessly crowded and competitive, too much so for a small business owner to make their mark. However, Francesco Clark saw just the opposite. He saw a [...]

Marketing through Online Auctions

Marketing through Online Auctions: A Small Business Success Story Many people have a beloved hobby or even just a creative streak. While these people might dream of finding a way to make a living [...]

Good Jeans Bring Business Owner to Success

Have you ever been absolutely disgusted with a flaw in a certain product? Lisa Rudes-Sandel (seen to the right in the above photo) felt the same way. Try as she might, she simply could not find a [...]

5 Simple Rules for Small Business Success

Small Business Success: there are many ways to hedge your bets and help your enterprise achieve success. Here are the five top ways you can avoid being another one of the small business failures [...]

Small Business Success as a Consultant

If you think the statistics for small business success are discouraging, you should see the ones for small businesses offering consultancy services. Everyone thinks they have advice worth paying [...]

Taking Over a Business

Not every businessman starts his own business. Many buy up a running business. Most people think that this is an easy option because the ground work has been done and all that is required is to [...]

Coping With Business Failure

Not a happy subject is it? But it is one every businessman needs to know about. And before you get depressed and stop reading, let me say that I am not talking about your business going down the [...]

Dealing with Success

Congratulations on the success of your business. You deserve it and it is a just reward for the blood, toil, tears and sweat you put in. But are you using your success, or just enjoying it? Is it [...]

The Pressure Cooker Principle

Its really great being your own boss and being able to run your business the way you want. You don’t have to share the credit for your success with other members of a faceless corporate entity. [...]

Should Work Be Fun?

Work is serious business. It’s your avocation and your livelihood and you can’t afford to take it lightly. Most people start businesses in areas for their interest so they usually enjoy their [...]

Planning For Small Business Growth

A small business, in fact any business, is like a child. It needs to grow. If it doesn’t, something is wrong with it and it’s future prospects are dim. Anyone who has started a business wants it [...]

Planning For Diversification

Let’s get one thing clear. Growth is not diversification. Growth is developing your current business so that it increases in size. Diversification is doing something new. Lets look at why, when [...]

Growth Strategies for Small Businesses

Business growth does not happen by itself. It needs to be planned, guided and nurtured or else it will lose its way and wander off into a swamp of uncertainties and get sucked into the quicksand [...]

Self Analysis with SWOT

Many years ago SWOT (Strengths, weaknesses, Opportunities and Threats) was a hot buzzword in Business circles. Like all buzzwords, it has been replaced with newer phrases. But its validity as a [...]

Outsourcing Options for a Small Business

Outsourcing is not just about Microsoft getting a few thousand software professionals in India to create software for them. It is about options available to you, the small business owner, to [...]

Running a Seasonal Business

Not all businesses are busy all the year round. Most businesses run in cycles with highs and lows. A seasonal business is particularly affected by this. If your business involves selling holiday [...]

Managing Time – Tips for Business Owners

There’s never enough time. Everyone feels that way. And time is a constant in out lives – it can’t be sped up or slowed down. You have to manage with what you have. The key word here is “manage”, [...]

Is Outsourcing Viable for a Small Business?

It is a common misconception that outsourcing is something only big companies do. What people do not realize is that the same reasons large companies use for outsourcing – reducing costs and [...]

Using a Business Plan

Small business owners know how to run their businesses. But in the rush of day to day operations they sometimes forget the bigger picture of their long term goals. To keep the long term focus, [...]

What is Your Profit?

If you run our own business, it is tempting to look at the money you make as your profit. Your income less what you have spent is your profit. Right? Sorry, but no way! Thinking in these terms is [...]

New Employee Training in a Small Business

You probably started your business on a small scale as a one man show. You did everything yourself. But if you are a good businessman, your business has grown. So you need to hire someone to help [...]

The Need for Common Sense in Online Business

Someone once said that the most uncommon thing is common sense. A lot of people may find this article on common sense in online business an insult to their intelligence. If so, I apologize. In my [...]

Avoiding Legal Hassles in an Online Business

When the dot com boom started years ago, the internet was like the Wild West, with anyone and everyone trying any and everything to make money. That is the main reason the bubble burst so soon. [...]

Hiring Help in an Online Business

You probably stared your online business alone and you were the CEO and bottle washer. Right? But as your business grows, there will be too much work for one person to handle. Watch out for this. [...]

Controlling Your Cash Flow

The reason you have started your online small business is to make cash. There are many aspects of running a profitable online business. Controlling your cash flow is one of the most important. [...]

What Do You Need To Start An Online Business

Taking it for granted that you know the business basics and have a product or service with good potential, let’s look at what you need to start an online business. You need start up capital. [...]

Startup Business Resources

Launching a startup can be daunting. This collections of articles will help you understand and navigate the complex and scary world of startups. With case studies, tips and reviews, this section covers most common startup issues.

60 Free Design Resources for Entrepreneurs

If you are embarking on a content strategy and creating content for your blog, website or social media channel, you would need photos, images and other creative items to help make them beautiful. [...]

Top 10 FinTech Startup Brands

The fastest growing startups and the ones with the most impact on the business world and a new breed of financial technology startups need new logo designs!

3 Leading Causes Why Most Startups Fail

In this post, I discuss 3 causes that may be overlooked by most people and perhaps not even recognized by some. As a serial entrepreneur myself and having launched 3 successful startups, I can [...]

5 Tips to Overcome Your Startup Problems

Major companies have major problems and minor companies have minor problems. The difference, however, is that major companies seem to deal with their problems more easily than the startups [...]

Saving ‘Startup’ Ryan!

I call this post “Saving ‘startup’ Ryan” because, if Ryan is taken as a straying startup, he is to be saved and brought back to his business home. So if we draw analogies to the film storyline, [...]

How a startup went from $8,000 to $877,000,000!

The story that has taken a Startup worth $8,000 to a mega corporation of $877,000,000. When we read about the huge amounts of profit successful entrepreneurs make, we are overwhelmed on the one [...]

There Is A Space For Every Startup!

Most of the newcomers to the business world feel that their ideas have already been used by others, and so they may not have any scope of doing well if they start on the same ideas. This is not [...]

Not All Startups Are Novices!

When we think of Startups, the first thing that comes to our mind is that a startup always starts with maximum financial constraints and minimum know-how in marketing and branding. In fact Eric [...]

Who’s Running Your Startup?

You! Of course, it is your startup and you own it. The idea is yours; the product or service is yours; the effort put into in bring that product or service out on to the market is yours (and your [...]

Starting A Startup the Lazy Man’s Way

You have a new product or service you think is sure to sell and take over the world. You know your product’s potential, have worked hard on it, have your family and friends supporting you, but [...]

How to Build a Tech Startup Brand Step-by-Step

Do you have the next big tech startup idea? Excellent! Without constant innovation we would have stale software and a never-ending list of problems waiting to be tackled by someone, someday. In [...]