It is very common for small business owners to treat branding as just another item on a checklist when launching a company. Nothing can be farther from the truth! Unless you have a truly USP (Unique Selling Point), your brand and your company image might be your only tool to gain an edge over the competition. Here are some articles and resources to help small business owners swim the treacherous waters of business!
There’s a popular quote that goes, “Half my money is wasted on advertising; the problem is I don’t know which [...]