Online Marketing Resources

The third pillar of building a magical brand after brand strategy and brand identity is brand marketing. More specifically, these days, it is all about online marketing and conversion rate optimization. In this resources section, you will find 100s of powerful articles on topics such as inbound marketing, social media marketing and more. Choke full of how-to guides, you need to look no further to learn everything about the wonderful world of online marketing.

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Organic search marketing

Inbound Marketing Resources

Gone are the days of push marketing – shouting at the top of your voice, selling your wares and trying to draw attention to your business. People turn off such intrusive marketing techniques. Welcome to the new age of pull marketing called inbound marketing – attracting your customers like a magnet with out making noise and being annoying. This collection of inbound marketing articles will teach everything you need to know about making this happen for your business.

Are You Over-Marketing?

Every diligent marketer is at risk of over-marketing. It’s an easy line to cross, partially because it’s hard to see where the line is from our positions. We need to regularly assess the [...]

Small Business Marketing

Ever new year has brought new trends, both in marketing and among your customer base. Here are five ways that you can find marketing success for your small business in the new year.

Marketing by Text

Many people think of text messaging as the sole domain of teenagers, but it has some very useful applications for small business owners. Text messages can be an affordable and very efficient way [...]

5 Tips for Merchandising

You have an attractive store, a winning merchandising logo, and products that can’t be beat. Why, then, isn’t anyone buying? It may be your merchandising. Merchandising is the art of displaying [...]

What is marketing?

Marketing is often confused with advertising and promotion. If you ask most people to define marketing, they will come up with a number of descriptions including "advertising", "selling", "hype", [...]

Social Media Marketing Resources

A huge collection of in-depth articles on social media marketing along with how-to guides, tutorials and case studies. Bring the power of social media to your business and see you revenues increase!

Watch Who Handles Your SM?

Social media is one of the best tools in a marketer’s arsenal, but also one of the most dangerous. Because it’s a more direct form of communication, there are no built-in ways to screen messages [...]