The Jester brand archetype loves to laugh. Laughter is their medicine. They’ll make others laugh if they can, but often, they’re just out to create entertainment for themselves. They’re prone to boredom and pursue outlandish or unusual sources of entertainment, often creating it. They enjoy drawing people out of their shells and getting them to share a laugh.
The Jester Brand Archetype
The jester lives by their own rules, and they exist to provide enjoyment. Either they create fun, or they make boring things more fun to deal with. They ooze charisma and work hard to create and maintain the impression that they live on the wild side.
The name says it all. It’s an irreverent name for what started out as a domain registrar. Their messaging, too, reinforces the idea that they exist to enable webmasters to have fun. What is at the core of this strategy? Their intent seems to be to show consumers that even the tedious tasks of backend management can be fun and engaging.
JACK LINKS JERKY
Jerky is jerky, right? So how do you get consumers to sit up and take notice? You create a series of ads called, Messin’ With Sasquatch, that’s how.
What does a Sasquatch have to do with jerky? Who knows. But the brand’s slogan, Feed your wild side, speaks to the company’s target demographic.