Det 3 B 935th ASB US Army Branding
The US Army
Year
2013
Location
New York, NY
Services Rendered
- Logo Design
- Branding
- Brand Identity Design
- Brand Strategy
Deliverables
- Final Source Files
- Brand Style Guide
The 35th Combat Aviation Brigade deploys to an area of responsibility to provide command, control, staff planning and supervision of combat aviation brigade operations.
When Detachment 3 B Aviation Support Battalion wanted a kick ass logo and patch design for their unit, they came to SpellBrand. The brigade’s units fly a combination of AH-64A Apache attack helicopters, OH-58 Kiowa observation helicopters and UH-60 Blackhawk utility helicopters. It also has a detachment of two C-23 Sherpa cargo airplanes and a C-12 transport airplane.
Brand Strategy
Working with the US Army and creating a logo design that would be worn by these brave men and women in combat was a huge responsibility that we did not take lightly. We created a special task force at SpellBrand to work on this project headed by Brand Strategist, Mash Bonigala who already had some experience working with the US Army and the FBI (US Marshals). We spent over a week interviewing the client, researching, brainstorming and sketching before we came up with the initial designs that below the client away.
Each of the designs focused on the Apache helicopter icon as the central point. The winning design had a medieval knight’s helmet to indicate that the men and women of the 935th ASB unit were modern knights helping protect our country. We used a shield like shape that is common to most military patches with the words D3B and 935th ASB on top and bottom.
For more examples of military and army logos that we have created, please visit Military Logos.