In the modern concept, manipulation of colors to get a desired effect is believed to be both subjective and technical. Colors have a strong impact on our logical or emotional state. For instance, red evokes sexiness or aggressive nature while blue is associated with calmness and loyalty.
The mighty Saul Bass said: “Design is thinking made visual” and this is very much so in the logo design field. Creating logo designs that are just graphics with no thought or storyline associated with them is not only a waste of the designer’s time but more importantly is a disservice to the client.
In today’s market place, competition is tough and hence small businesses find it very difficult coming up with the funds to have a properly designed brand identity. When an entrepreneur first starts a company, their focus is on bootstrapping and spending as little as they can. That is a smart thing to do. But an even more smarter thing to do is to prioritize spending and spend on things that make the most impact on the businesses success.
As a business owner, you want the best thing for your brand, and that includes creating the best logo. A good logo is not just a matter of taste. It has numerous qualities that need be considered—artistic qualities, yes, but practical ones as well. And as a visual representation of your business, you can’t afford to ignore practical qualities such as the ones below: