In the modern concept, manipulation of colors to get a desired effect is believed to be both subjective and technical. Colors have a strong impact on our logical or emotional state. For instance, red evokes sexiness or aggressive nature while blue is associated with calmness and loyalty.
We spoke to 10 professional London photographers with equally great but very different logo designs to discover if we could find out more about what it takes to create a successful photography logo.
The mighty Saul Bass said: “Design is thinking made visual” and this is very much so in the logo design field. Creating logo designs that are just graphics with no thought or storyline associated with them is not only a waste of the designer’s time but more importantly is a disservice to the client.
In today’s market place, competition is tough and hence small businesses find it very difficult coming up with the funds to have a properly designed brand identity. When an entrepreneur first starts a company, their focus is on bootstrapping and spending as little as they can. That is a smart thing to do. But an even more smarter thing to do is to prioritize spending and spend on things that make the most impact on the businesses success.
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As a business owner, you want the best thing for your brand, and that includes creating the best logo. A good logo is not just a matter of taste. It has numerous qualities that need be considered—artistic qualities, yes, but practical ones as well. And as a visual representation of your business, you can’t afford to ignore practical qualities such as the ones below:
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An effective logo can convey so much message—the color, overall design, font style, and all the other elements pulled together have a special meaning.
When making memorable logos, it helps to avoid certain design mistakes which will destroy the impact of a logo.
Any business can never go wrong with a minimalist approach to their business logo. After all, simple is always beautiful.
Process of creating a logo is not easy as some may think. Combining various elements together to form the right logo takes time and research.
Typography In Logo Design – When it comes to logo design, the value of typography can never be taken for granted. If the point of a logo is to communicate messages, there is no better way to do that than the use of letters and words.
