Funding Accelerator
With a deep understanding of the importance of capital for small business growth, I am dedicated to helping entrepreneurs find the right investment opportunities quickly and easily.
Mash Bonigala
As a founder, you know securing funding is one of the most crucial steps in growing your business. But with so many options and competition, it can be overwhelming to know where to start. That’s where I come in.
My accelerator program is designed specifically for founders seeking funding at the seed stage. I understand your unique challenges and am here to help you navigate the process confidently and successfully.
So don’t waste time struggling to raise capital on your own. As your funding advisor, let me guide you toward success with my end-to-end fundraising service.
I’ll work closely with you to develop a comprehensive funding strategy tailored to your business and goals. I’ll help you identify and reach out to the right investors, create a compelling pitch deck, and prepare you for pitch meetings. By the end of the program, you’ll have everything you need to secure the funding you need to grow your business.
– Mash Bonigala, Angel Investor, Funding Advisor, and Brand Strategist
Why Mash Bonigala? Check out Mash’s Linkedin profile to see why he is the right strategist to help you get funded and scale!
My Fundraising Accelerator includes 6 components:
Investment Route
Personalized guidance on selecting the best route to investment
This is a key component of my service as a funding advisor. Every startup is unique and therefore requires a customized approach to fundraising.
I work closely with each client to understand their needs and goals and develop a strategy that aligns with their situation.
To achieve this, I provide coaching and guidance via Zoom calls. During these calls, we will discuss various fundraising options, such as venture capital, angel investing, crowdfunding, and more.
Together, we will evaluate each option’s pros and cons and determine the best fit for your startup.
BRAND USP
A tailored proposition that will capture the attention of potential investors
Creating a compelling proposition is essential to attracting the right investors and securing funding.
I work closely with you to understand their unique value proposition, target market, and competitive landscape. I then help you craft a clear, concise, and persuasive message that highlights the key elements of your business, such as its potential for growth, scalability, and profitability.
I also work on creating a strong and attractive visual identity for the startup, including creating or refining the logo identity and other visual identity elements that will help communicate the value proposition and make the startup stand out from the competition.
Additionally, I help you to identify and articulate their unique selling points, such as proprietary technology, a patented process, or a disruptive business model, and to communicate these effectively to potential investors.
With my guidance, you can create a proposition that truly resonates with potential investors and sets your startup apart from the competition.
PITCH DECK
A polished pitch deck to create the right impression with investors
Creating a pitch deck that effectively communicates the key information and highlights the strengths of a business is crucial to securing funding.
I work closely with you to understand your unique value proposition, target market, and competitive landscape. I then help you to craft a polished pitch deck that effectively communicates this information and highlights the key elements of your business, such as its potential for growth, scalability, and profitability.
The pitch deck will include all the relevant elements that are necessary to create the right impression with investors, such as:
- Executive Summary
- Problem and Solution
- Market and Industry Analysis
- Business Model
- Traction and Growth
- Financial Projections
- Team and Advisors
- Competitive Landscape
My branding team then works on the pitch deck’s design to ensure it is visually attractive and easy to follow. This includes selecting appropriate colors, images, and charts that align with the brand and using a consistent layout and typography.
In addition, as part of another step, I will guide you on presenting the pitch deck, including tips on storytelling, techniques, and handling Q&A sessions.
PITCH COACHING
Pitching coaching to help the founder present their pitch perfectly to investors
Presenting a compelling and persuasive pitch is essential to securing funding.
To provide this service, I offer one-on-one coaching to help you, the founder, perfect your pitch. This includes guidance on storytelling, presentation techniques, and handling Q&A sessions.
During the previous steps, we would have identified your unique selling points and the key elements of your business that you want to highlight in the pitch. I will then provide feedback and guidance on communicating this information effectively and persuasively.
I also provide tips on using visual aids, such as slides, to enhance the pitch and grab the attention of investors. I will also help you practice your delivery and provide feedback on improving your body language, tone of voice, and overall presentation style.
In addition, I will guide you on handling common questions and objections that may arise during the pitch and how to respond in a way that addresses investors’ concerns and reinforces the business’s strengths.
With my pitching coaching, you will have the confidence and skills to present your pitch perfectly to investors, increasing the chances of securing funding.
INVESTOR MATCHMAKING
A personalized approach to matching you with the ideal investor
Finding the right investor is crucial to the success of a fundraising campaign, and a one-size-fits-all approach will not work for every startup.
I take a personalized approach to match your startup with the ideal investor. This includes understanding your specific needs and goals, your target market, your competitive landscape, and the stage of your company.
I also leverage my extensive partner network, including family offices, angel investors, venture capitalists, and other investors. This lets me connect you with a wide range of potential investors, increasing your chances of finding the right match.
Once a match has been identified, I can help you to prepare for meetings with potential investors, including helping you to create a compelling proposition, a polished pitch, and effective marketing materials. I will also help you to communicate effectively with potential investors, negotiate terms, and close deals.
With my personalized approach, you can feel confident that you have been matched with the ideal investor who will be the right fit for your startup.
ONGOING SUPPORT
Ongoing support to keep the momentum going and maximize your results
The fundraising process can be complex, and it’s important to have an expert available to help navigate the process and provide guidance and support when needed.
I offer regular check-ins and progress updates tailored to your specific needs. These check-ins can be scheduled as needed and can be done via phone, email, or video call.
During these check-ins, I will review the progress, identify any challenges, and develop a plan to address them. I will also provide guidance and advice on navigating the fundraising process and communicating effectively with potential investors.
Additionally, as a separate engagement, I offer post-funding support to help my clients ensure a smooth transition and continued success after securing funding. This includes advice on how to manage the new relationship with investors, use the funding effectively, and plan for future funding rounds.
With my ongoing support, you can feel confident that you have a partner who is invested in your success and will be there to guide you every step of the way, but flexibly and efficiently.
Are you tired of struggling to raise capital for your startup?
Let me help you get fundraising fit! Schedule a free 30-minute Zoom call with me now, and let’s discuss how I can help you find the right investment opportunity, faster and easier.
During our call, we’ll assess your current situation, identify your goals and challenges, and see if we’re a good fit to work together. I’ll share my expertise on fundraising strategies and processes and give you a taste of how I can help you create a compelling proposition, a polished pitch, and effective marketing materials.
Please don’t wait any longer; book your free call now and let’s get started on your fundraising journey! With my guidance, you’ll be able to secure the funding you need to take your startup to the next level.
Schedule a no-commitment 30 mins zoom call to see if we are a good fit for each other and if I can help you create a kick-ass brand strategy and messaging to attract funding for your startup!
Check out Mash Bonigala’s LinkedIn Profile.
Brand Vision
Brand Goals Audit
We start off with a discussion on what your brand goals are. This is not about sales and revenue or even growth goals but rather more fundamental than that. We discuss what your vision is for your brand and your expectations.
This would enable our brand strategist to analyze and offer some insights in terms of the best path to achieve those goals.
Brand Journey Path
Our chief brand strategist will conduct a live video workshop and take you on a complete brand journey path to show you the different milestones and how to put together the various pieces of the puzzle to build a blue ocean brand that leaves your competition in the dust. This leads to successful funding.
Concrete Action Plan
Our strategist will give you a concrete action plan with tasks and items you can start implementing immediately to see tangible results in your brand messaging and marketing – before you even start looking for funding.
The final deliverable will be a PDF report of the insights, suggestions, and strategy framework that would have been discussed on the Zoom call.
Secure Funding
Funding Strategies
We start with a discussion on what your funding goals are. This is not just about the amount of funding you need but also what you plan to achieve with the funding and how it will help grow your business. We discuss your vision for your startup and your funding expectations.
This would enable our funding advisor to analyze and offer insights on the best path to secure the funding you need to achieve your goals. They will be able to help you develop a comprehensive funding strategy that takes into account your current position and the resources you have, identify potential investors and funding sources, and guide you through the fundraising process to increase your chances of securing the funding you need.
Into The Blue Ocean
Differentiation Strategies
Unlock the full potential of your brand with our expert Differentiation Strategies. Our chief brand strategist will show you how to create a Blue Ocean differentiation strategy that sets your brand apart from the competition and potentially even creates your category, making it more valuable and attractive to investors. This powerful strategy will help you stand out in a crowded market, attract and retain customers, and increase your chances of securing funding.
Our strategist will work closely with you to understand your business, target market, and competition. We’ll then use this information to help you identify and leverage your brand’s unique strengths. We’ll also guide you in developing a compelling value proposition, a distinct brand voice, and a clear positioning that resonates with your target audience and sets you apart from your competition.
Just a few examples of clients Mash helped craft a winning funding strategy
Frequently Asked Questions
What is the Brand Funding Accelerator service provided by SpellBrand?
The Brand Funding Accelerator is a comprehensive service SpellBrand provides, designed to support brands in obtaining the necessary capital for growth and expansion. It’s particularly targeted at startups and brands with a unique story but lacks the resources to effectively convey it and position themselves in the market.
This service aims to help brands strengthen their overall presence and market position and drive their profitability. The way it achieves this is through three main components:
Creating a compelling brand story: SpellBrand works closely with brands to develop a strong, appealing narrative that encapsulates the brand’s values, mission, and unique selling points. This story forms the core of the brand’s identity, helping it resonate with target audiences and differentiate it from competitors.
Producing high-quality design work: Visual identity is critical to any brand’s overall presence. With the Brand Funding Accelerator, SpellBrand’s team of expert designers works to create visually stunning and impactful design elements that align with the brand’s story and strategy. This could include logo design, website design, and other brand collateral.
Connecting with investors: Lastly, SpellBrand leverages its network of investors to help brands secure the necessary funding for growth. It helps prepare a solid investment deck that effectively showcases the brand’s potential to potential investors, facilitating funding opportunities.
Through the Brand Funding Accelerator service, SpellBrand provides brands with the resources and support they need to attract investment, grow their market share, and ultimately increase their profitability.
This comprehensive service thus addresses the multiple facets of brand building and funding, providing an all-in-one solution for brands needing financial and strategic support.
How does the Brand Funding Accelerator service work?
The Brand Funding Accelerator service offered by SpellBrand follows a systematic and strategic approach to help brands secure funding. This process is divided into several key stages, each contributing to strengthening the brand’s position, increasing its appeal to potential investors, and securing the needed capital for growth.
Brand Strategy Development: The first step in the Brand Funding Accelerator process is developing a robust brand strategy. This involves identifying the brand’s mission, vision, and unique selling propositions. It also entails thoroughly understanding the brand’s target audience, competitors, and market position. SpellBrand’s team of brand strategists works closely with the brand to outline a comprehensive strategy that encapsulates the essence of the brand and sets the direction for all subsequent steps.
Brand Story Creation: Alongside strategy development, SpellBrand also assists in creating a compelling brand story. This narrative is crafted to resonate with the target audience, differentiate the brand from its competitors, and highlight its unique value propositions. The brand story forms the core of the brand’s identity and is a powerful tool to engage potential investors.
High-Quality Design Work: Visual identity is crucial to a brand’s overall presence. SpellBrand’s team of experienced designers works to create impactful and visually appealing design elements that align with the brand’s strategy and story. These elements, including the logo, website design, and other brand collateral, help reinforce the brand’s identity and enhance its appeal to consumers and potential investors.
Investment Deck Preparation: Once the brand strategy, story, and visual identity are in place, SpellBrand assists in preparing an investment deck. This deck effectively communicates the brand’s potential to potential investors. It includes information about the brand’s market position, growth plans, financial projections, and more; all presented concisely and compellingly.
Connecting with Investors: The final step in the Brand Funding Accelerator process involves leveraging SpellBrand’s network of investors. SpellBrand facilitates connections between the brand and potential investors interested in the business. This process stage aims to secure the funding necessary for the brand to realize its growth plans.
Through these steps, the Brand Funding Accelerator service equips brands with the tools, resources, and connections they need to secure funding and achieve their growth objectives.
What does the Brand Funding Accelerator program include?
The Brand Funding Accelerator program by SpellBrand is a comprehensive suite of services designed to help brands establish a strong, impactful presence and secure funding for growth.
The program encompasses several key components, each tailored to strengthen the brand’s narrative, enhance its visual identity, and appeal to potential investors.
Here’s a detailed breakdown of what the program includes:
Brand Strategy Workshops: The program begins with intensive brand strategy workshops. During these sessions, SpellBrand’s brand strategists work closely with the brand to understand its vision, mission, and unique selling propositions.
The workshops also involve an in-depth analysis of the brand’s target audience and competitors. The insights gained from these workshops form the basis of the brand’s strategy, which guides all subsequent stages of the program.
Brand Identity Design: Visual identity plays a crucial role in how a brand is perceived by its audience and potential investors. The Brand Funding Accelerator program includes professional brand identity design services.
SpellBrand’s team of skilled designers creates unique and memorable logos, selects color palettes and typography that align with the brand’s personality, and designs other visual elements that collectively form a cohesive and appealing brand identity.
Website Design & Development: In today’s digital-first world, a brand’s website often serves as the first point of contact for potential customers and investors. The program includes website design and development services to ensure the brand’s online presence is professional, user-friendly, and reflective of the brand’s identity.
This involves creating a visually appealing design, developing engaging content, and ensuring the website is optimized for search engines and mobile devices.
Brand Story Video Production: Stories are a powerful tool for connecting with audiences and conveying the brand’s mission and values. The Brand Funding Accelerator program includes the production of a brand story video.
This video serves as a visual narrative that encapsulates the essence of the brand, its journey, and its vision for the future. It can be a highly effective tool for engaging potential investors and conveying the brand’s potential.
Investor Network Access: Lastly, the program includes access to SpellBrand’s network of investors. This provides brands with the opportunity to present their business to potential investors who are interested in their industry or sector.
This access can be instrumental in helping brands secure the funding they need to grow and achieve their objectives.
Who is eligible for the Brand Funding Accelerator program?
The Brand Funding Accelerator program by SpellBrand is designed to cater to a wide spectrum of businesses, especially those seeking funding to kickstart growth or accelerate their expansion.
Here’s a detailed breakdown of the types of businesses that are typically eligible for this program:
Startups: The program is an excellent fit for startups or businesses in their early stages. Such businesses often have innovative ideas and high growth potential but may lack the resources or expertise to create a strong brand presence or connect with potential investors.
The Brand Funding Accelerator program can provide these businesses with the necessary tools and strategies to establish a compelling brand identity, prepare a robust investment pitch, and gain access to a network of investors.
Established Businesses Looking to Expand: Even businesses operating for a while and with a degree of market presence can benefit from the Brand Funding Accelerator program.
For example, businesses looking to launch a new product line, expand into new markets, or scale their operations can leverage the program to refine their brand strategy, enhance their brand identity, and secure the necessary funding for their expansion plans.
Underperforming Brands Seeking a Reboot: The program is also suitable for brands currently underperforming or struggling to gain traction in the market. Such brands may have a good product or service offering but lack a compelling brand story or a strong visual identity.
The Brand Funding Accelerator program can help these brands rethink their strategy and brand identity and create a powerful brand story that can re-energize their business and attract investment.
Brands Seeking Investor Connections: The program also benefits brands with a strong offering and brand presence but lacks the connections to reach potential investors.
Through the Brand Funding Accelerator program, these brands can access SpellBrand’s network of investors, allowing them to present their business to potential investors and secure the funding they need.
What is the pricing for the Brand Funding Accelerator program?
The pricing for the Brand Funding Accelerator program offered by SpellBrand can vary depending on several factors. These might include the size and scope of the project, the specific services needed, and the level of customization required.
Here’s a more detailed breakdown:
Project Size and Scope: Your project’s overall size and scope can significantly influence the program’s cost. If you have a larger business with multiple product lines or services, it might require more extensive brand strategy work, more complex brand identity design, and a larger website design project, which could increase the overall cost.
Specific Services Needed: The Brand Funding Accelerator program includes various services, including Brand Strategy Workshops, Brand Identity Design, Website Design & Development, and Brand Story Video production. Depending on your specific needs, you might require some or all of these services, affecting the overall cost.
Level of Customization Required: The level of customization required can also influence the cost. For example, if you need a highly customized website design or a detailed brand story video, it could require more work and thus be more expensive.
Given these variables, contacting SpellBrand directly for a detailed quote is recommended. Discussing your specific needs and requirements with a consultant can give you a more accurate cost estimation.
Also, SpellBrand’s consultants can provide more information about the various services included in the program and how they can be tailored to meet your business’s unique needs and objectives.
Does SpellBrand have any vested interest in the brands they help with the Brand Funding Accelerator program?
Yes, SpellBrand does have a vested interest in the success of the brands they assist through their Brand Funding Accelerator program. Still, this interest is primarily of a professional and strategic nature rather than a financial one. As a brand identity agency, the success of SpellBrand is tied to the success of the brands they help create and refine.
Here are a few ways SpellBrand shows its vested interest:
Partnership Mentality: SpellBrand sees itself as a partner in the journey of each brand they work with. They share the brand’s vision and work diligently to help it come to life. Their interest in the brand’s success stems from this sense of partnership and shared responsibility.
Reputation: The reputation of SpellBrand is built on the success of the brands they work with. A brand failing to grow or succeed can reflect poorly on SpellBrand’s services. Therefore, they are vested in ensuring each brand they work with achieves its goals.
Long-term Relationships: SpellBrand aims to build long-term relationships with the brands they assist. The success of a brand can lead to ongoing work and referrals, contributing to SpellBrand’s growth and success.
Professional Satisfaction: The team at SpellBrand takes pride in seeing the brands they help flourish. Their professional satisfaction is tied to their ability to effectively assist brands in achieving their goals.
While SpellBrand has a vested interest in the success of the brands they assist, it’s crucial to note that this doesn’t typically mean they take a financial stake in the companies. Their interest is primarily about ensuring they deliver the highest quality services, contributing to the success of the brands and, thus, enhancing their reputation and business success. For specific financial arrangements or partnerships, it’s recommended to discuss them with SpellBrand directly.
How does SpellBrand’s experience and expertise contribute to the success of the Brand Funding Accelerator program?
SpellBrand’s extensive experience and expertise are instrumental to the success of the Brand Funding Accelerator program. This expertise is built on years of practical experience, a deep understanding of brand strategy, and a track record of successful brand identities they have helped to create.
Here’s how these elements contribute:
Years of Experience: Founded in 1998, SpellBrand has over two decades of experience in the branding industry. Over the years, they have worked with diverse clients, giving them insights into various industries and markets. This extensive experience enables them to identify key branding opportunities and challenges specific to each brand, enhancing the effectiveness of their Brand Funding Accelerator program.
Proven Track Record: SpellBrand has a proven record of creating successful brand identities. Their portfolio demonstrates their ability to create visually compelling and strategically sound brand identities that resonate with target audiences and drive business growth. This track record boosts the confidence of brands participating in the Brand Funding Accelerator program, as they can trust SpellBrand’s ability to deliver results.
Expertise in Brand Strategy: SpellBrand’s team has expertise in developing brand strategies, a key component of the Brand Funding Accelerator program. They work closely with brands to clarify their brand message, positioning, and differentiation, creating a strong foundation for growth. Their strategic approach ensures that the brand identities they create look good and align with the brand’s strategic objectives.
Global Perspective: SpellBrand has a global client base, which gives them a broad perspective on branding trends and practices across different regions and markets. This global perspective enables them to create brand strategies and identities that appeal to diverse audiences, enhancing the brand’s potential for attracting investment and achieving international growth.
Innovative Design Capabilities: SpellBrand’s skilled designers bring innovative design capabilities. They can translate a brand’s strategy and story into visually stunning logos and brand elements that capture attention and evoke the right emotions. These strong visual identities can significantly enhance a brand’s attractiveness to potential investors in the Brand Funding Accelerator program.
Can the Brand Funding Accelerator program help if I don’t have sufficient financial resources for my brand?
Yes, the Brand Funding Accelerator program is specifically designed to assist brands lacking sufficient financial resources to develop or expand their brand identities. SpellBrand recognizes that many businesses have unique and compelling stories to tell but may struggle to realize their branding potential due to financial constraints fully.
The program is designed to address this issue in a few key ways:
Access to Funding: The core feature of the Brand Funding Accelerator program is that it provides access to financial resources that brands might not otherwise have. By participating in the program, brands can receive funding specifically allocated to enhance their brand identities. This could be a game-changer for businesses with strong ideas but limited financial resources.
Reduced Financial Risk: By providing funding, the Brand Funding Accelerator program reduces the financial risk of developing or enhancing a brand. This is particularly beneficial for startups and small businesses that may not have significant capital to invest in branding. The funding provided through the program can help alleviate this burden and allow brands to focus on what they do best.
Strategic Branding Assistance: Besides funding, the Brand Funding Accelerator program also provides strategic assistance. SpellBrand’s team of experts will work closely with you to develop a strong and effective brand strategy. They will help you articulate your brand story, create a compelling visual identity, and position your brand effectively in the market. This strategic assistance can significantly enhance the value and impact of the funding provided.
Increased Brand Value: The ultimate goal of the Brand Funding Accelerator program is to increase the value of your brand. A strong brand can attract customers, create loyal followers, and even attract additional investment. By participating in the program, you can significantly increase your brand’s value, leading to greater financial success in the long term.
So, even if you’re struggling with limited financial resources, the Brand Funding Accelerator program can provide the necessary funding and strategic guidance to help you build a powerful and successful brand. It is a unique opportunity to turn your brand vision into reality without letting financial constraints hold you back.