Putting Your Money Where the Logo Is: The Top Ten Financial Services Logos
It takes a lot of persuasion to convince people to trust a company with their hard earned money. Much of the general public is by and large suspicious of companies that handle finances, investments, and banking. This makes having a positive finance identity even more important for financial companies. For this reason, you often will see symbols of strength, honesty, and tradition in the logos of top financial companies. Here are the ten bank logos that do the best job of convincing people to entrust them with their financial future.
2. Merrill Lynch
3. Key Bank
4. Liberty Mutual
7. Bank of America
8. Charles Schwab
9. Deutsche Bank
As you can see, all of these financial companies have chosen to use a branding logo design that communicates crucial information about their values and strengths in a nonverbal, subconsciously effective way. Because finance is a cutthroat field, logo design just may be the factor that makes or breaks a company. These companies have given themselves a clear advantage by choosing the face of their company wisely.