Pitch sessions are a lot like interviewing for a new hire. The agency introduces itself, shows what it has to offer, and why you should hire them. It’s an opportunity for a company to get to know an agency in person, not just through their website through their work.
Asking the right questions will clue you in on which agency is a keeper, and which agencies are not. Questions such as:
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I think we can all agree that networking is one of the most useful activities any business owner or executive can engage in. Not only does it provide you with useful contacts, it also opens up opportunities to either break into new markets or partner with like-minded people. Also, it can mean the start of long-lasting friendships.
But even with the above, many still shy away from online networking, eschewing it as unnecessary and inferior to making contacts in person. This is not the case at all. Online networking is, in many ways, better and more effective than in person networking (although inter-personal networking is still a very important skill to have).
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Have you ever run an SEO campaign to promote your website, gotten an increase in traffic, but still not converted any visitors? Do people just waltz in, poke around for a while, and leave without doing anything?
Visitors who drop in and out usually mean that your site needs some rework. And, really, this is something you should’ve done before you invested all that money in an SEO campaign. Because what use is promoting a website that doesn’t convert visitors?
If you want to grab your visitors’ attention and convert them from casual browser to client, you’re going to have to figure out why they’re not making the jump. Thankfully, we’ve got enough experience at this whole website-creation business that we can offer you a few insights:
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The modern marketer has a glut of possible communication mediums through which he can promote a brand. In additional to traditional advertising like print, radio and television, he also has social media outlets, Internet advertising, and mobile platforms. And that doesn’t even count word of mouth and other customer-driven avenues like blogs and user reviews. With all these options out there, how can a marketer determine which is the most effective?
The solution is not to rely on a single one. Instead, leverage multiple mediums at once. It expands your coverage and increases the effectiveness of your message by an order of magnitude. But even this strategy is not as simple as it sounds.
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