Client Case Studies: American Clothing Label Branding Case Study and Chariot Private Clothing Label
PUNCH is a retail store located North London, specialized in selling clothing for men and women, and was trying to appeal to to a broader demographic of customers (think the GAP store) when it approached SpellBrand to create a brand new clothing logo design for their brand. PUNCH includes a basic line, and further along the way, they would start to introduce more up-scale collections (think Banana Republic), as well as a baby, kids, and teen’s collection. The logo we would create would be in all their products (think polo by ralph lauren).
Competing against heavy hitters like Gap, Banana Republic, Polo, Old Navy, A&F, American Eagle, etc., PUNCH had it’s work cut out. They needed to make an impact with their branding starting with a fortune 500 logo design. They needed the logo design for clothing to reflect the fact that PUNCH was ready to take on the big guns and provide high quality clothing. It had to have a timeless classic appeal to it while being modern at the same time. A tough ask, especially for such a modest budget. Our prices are quite competitive but because of our in depth knowledge of branding and marketing, some times we do help our clients understand how their can structure their brand strategy based on the recommendations set forth from our initial design concepts.
The name PUNCH was inspired by the puppet Mr. Punch (http://en.wikipedia.org/wiki/Punch_and_Judy) and the client wanted to see if the logo would include some of that history and bright colors mixed with something more classical (such as the shield logo from the plaza hotel in NY). The client was not sure as to how to combine these two elements, but it is the basic idea they came to the table with and the story behind the branding and corporate image of Punch.
We created a series of designs for the client based on the Punch character but it transpired that the direction of Punch and Judy did not lend well to a company hoping to brand as a fortune 500 company. So, the client wanted additional concepts and wanted us to take an entirely different direction. They wanted us to focus more on the upscale brands and online boutique logos of central London. After a little but of research, we came up with a few design concepts that included a double horned rhino and a superbly elegant font treatment.
The client immediately liked this direction and after a few minor tweaks finalized the logo.
Clothing Logo Designs
Logo Designs are a huge part of what people choose to wear. While the cut of the clothing, the quality of materials, and the way it fits in with current trends is important, clothing logo designs are perhaps the most important aspect. Consider iconic clothing logo designs such as the Guess logo and the Armani logo. Clearly, many people all over London and the UK buy different brands of clothing for the label alone, assuming based on the information that the fashion logo designs provides that the clothing is stylish and well made. This means that clothing manufacturers have a lot to gain from having an attractive and eye catching logo.
There are certain shapes that are often seen in clothing logo designs. The triangle is one such shape; because it is the strongest shape in geometry, a triangular logo imparts a sense of strength. It also has pronounced corners that make it seem somewhat edgier than other shapes. Another shape commonly seen in clothing logo designs is the circle. This is because circles are inclusive and friendly, a feeling that many clothing manufacturers may want to portray. A swoosh or other wavy shape makes people feel that a brand is moving forward and constantly changing, which can also be a positive image for clothing makers who want to appear ever fashionable.
Images used in clothing logo designs are a little more complicated. Some, like the Guess logo, use an image that is related to the name, in this case a question mark. Others, like Lacoste, use an image that relates to the brand’s history. Abstract logos with images that do not correspond to a recognizable object are also very successful in the world of fashion. There are no rights and wrongs in clothing logo designs, as long as your logo is unique, attractive, and communicates key information to your target audience.
One last category of clothing logo designs deserves and honorable mention, and that is the text only logo. While this scheme has been used in almost every industry, nowhere has it found so much success as in fashion. In this case, the font and the color of the logo become everything, because they alone communicate information about the brand design. In the case of the iconic Kate Spade, a plain name in a Times New Roman font against a plain colorless background gives potential buyers the message that this is a classic, no-frills brand with conservative sensibilities.
The type of logo that is right for your boutique or clothing label depends entirely on you. As you can see, many different motifs have been used with great success. What’s important is that you have a professionally designed logo that communicates your message.
Are you the next up and coming clothing designer? Don’t hold yourself back by having an insufficient or unprofessional logo. Talk to a logo designer today about what type of image will draw in your target customers in droves and tell the world about your unique sense of style. Clothing logo designs can build or break brands.
Logos For Fashion Designers
Fashion logos are intended to be helpful in the marketing of products – these products being fashions and the accessories. Because of the fast paced consumerism of the modern shopping world, clothing lines can now go from the runway in Malan to the store in New York City in record time. Often before the models finish changing back into street clothes, women in Texas are clamoring for the knock-offs of the outfit those same models were just wearing. Fashion logos help prevent such “knock-offs” from being created. If the artist has equipped the clothing with a unique design, there will be a lesser chance of someone stealing the design. Many stylish fashion and Jewelry Logos are sewn right on the front pocket. Other clothes, such as tee shirts, are printed with the brand elements.
Creating a fashion brand can be a daunting task. The fashion world is one of dark mysteries with companies creating and selling products and services that defy the normal rules of commercial engagement. The target markets are usually quite hard to understand and cater to. So, rather than going the conventional way of marketing with direct sales messages to the audience, fashion brands create a world of their own – a world that originates from their brand and entices the market to enter and experience it. To achieve this, fashion companies depend heavily on branding to create the mysterious aura required to pull unsuspecting people into their fold.
At SpellBrand, we have a lot of experience working with fashion labels. This experience traces back to our CEO’s love for fashion, craftsmanship, artistry and authenticity. Creating a fashion label brand is quite an exciting journey that begins with understanding the core values of the brand, it’s intended positioning and the message that the company wants to put out into the world. We use our Brand Clarity Driver methodology to distill the brand message and create visual elements that give the company the right kind of tools to start their promotions. If you would like to benefit from such experience and insight, please give us a call today.