As an extension of their core business, GWSSC was also launching a few events centered around culture, food and drink to build brand awareness in China.
Because of the international nature if their business, rather than hiring a Chinese design agency, the client decided to hire some one from the west to create a brand identity that would work in both worlds.
The main challenge was the sheer number of English and Chinese text characters that needed to be accommodated into the logo along with an icon and at the request of the client a sub icon of grapes. After much sketching and doodling, we came up with a horizontal layout that the client liked and we as design professionals felt would work well on different media.
We also helped create an event launch poster for the client which included design and print. Other items that we created for the client included a paper back branded with some Chinese characters, a t-shirt design and a cap design with the logo.
You may also be interested in checking out another of our case studies of a Winery Logo Design & Branding that we created for a US based winery to see how branding differs for the Chinese market as opposed to the US market.
A few more Chinese Logo Design Examples