How much do you love your earbuds? For many of us, these are throw-away items, an accessory destined to be left at the gym or ruined by a child’s sticky fingers. Yurbuds wants you to buy into your earbuds… or, at least, their earbuds. According to this website, earphones can be instrumental in helping you achieve your dreams.
Website Reviewed: YourBuds
Website URL: http://www.yurbuds.com/
Yurbuds are sports earphones that lock into the ear via a mechanism that looks painful but hopefully is not. They are designed to work well with a busy, athletic lifestyle. To underscore the important of such a lifestyle, the company has posted a ‘Gallery of Heroes’ with people wearing the earbuds with inspirational words written across their faces. You can share your own story (and photo) through a link to the company’s Facebook page. Although most of us would never dream of submitting a photo of ourselves with painted words across our face, many fans would simply for the bragging rights of having been on such a large company. This helps the company build fans, an important part of getting sales.
The black website is designed so that the accents (and the earphones) are red. This makes the product stand out and also gives a streamlined feeling. While the fonts in the website are not identical to that used in the logo design, they are related and similar in shape and form. Details like this may not be obvious to a person without a background in design, but to design junkies these are the hallmark of a professional website.
The product looks well designed as well. The company swears that they do not fall out and that they do not hurt (again, they screw into your ear), making them perfect for modern people with busy lives. Design is important, but we’ll be sticking to our good old fashioned earphones for now.
Creativity: 5 stars. The website is not particularly creative, but it is designed to draw attention to numerous photographs that are indeed very creative and well-done. The photographs create the impression that the product is intended for people of all ages and lifestyles.
Ease of use: 5 stars. The navigation bar makes it easy to find what you need, and the site is clearly organized. The website presents a large amount of information in a logical way, which can be difficult.
Functionality: 4 stars. There are numerous links to social networking pages as well as an ecommerce section in which you can buy the earphones along with other branded items such as t-shirts and armbands. There are also links to contests being held on the Facebook page. These are scattered throughout the site, but they might be better placed in the same location on every page.
Content: 3 stars. The content is minimal but written well. We wish there was a little more information on the sales pages; most people want a lot more specifics before spending fifty dollars on a pair of earphones. While the earphones are described in detail elsewhere on the website, there is almost no info on the actual sales product page.
Appropriateness: 5 stars. All content is appropriate for the audience.
Overall: 4.4 out of 5 stars.