Most people you know have a Facebook account. This website has rapidly grown in importance through the years because of its role in the development of social networks.
A big reason for the success of Facebook is that it’s free. With the numerous features of Facebook timeline, millions of people have grown to love and trust this website. This is why businesses have joined in on the fun as well. With so many people in Facebook, a business can easily connect with its prospective market. But with numerous companies trying to vie for the attention of people, how should a business emerge from the virtual popularity contest in Facebook?
Old Spice was just like any other deodorant until it turned into an online viral sensation with the help of Facebook. This hygiene brand from Procter and Gamble ran an advertising campaign on Facebook and it caught like wildfire.
The concept of the videos featured a half naked muscular man who talks directly to women while he goes on an endless and fabulous walkathon with ever changing backgrounds.
It was a hit, to say the least. Old Spice had 55,000 Facebook fans when it began this brand campaign. But when the videos became viral and made catch phrases such as “Turn up your man smell,” the Old Spice Facebook page ballooned to 175,000 fans.
Facebook has the capability to share pictures and videos. But there is a higher requirement if your brand wants to make it big online. The content has to be interesting and of high quality.
Little Debbie and Paid Advertisements
The snack food brand Little Debbie will give us a glimpse of another brand development model on Facebook. It started like any other business Facebook page by creating status updates and uploading old TV channel commercials. But it only generated a ho-hum response from people.
It turned around its fortune by creating sweepstakes for a Smart car which you can join by subscribing to the page as a fan. The stakes were higher and people actually cared about the page. From the initial 5,000 likes of the Little Debbie Facebook page, it grew to 125,000 likes. To engage the newly found audience, Little Debbie said hello to the visitors and asked them about their favorite Little Debbie snack. The status update alone generated 6,000 comments.
Zuckerberg and His Facebook Updates
Even Facebook creator Mark Zuckerberg tries to subtly engage his subscribers and improve the brand of Facebook by interacting online. He recently posted his wedding picture with his long time fiancée and it was a big hit. It may be a simple status update but it gave the impression to millions of fans that Facebook fosters a warm and tightly knit digital community. Even with the geographical divide, people can get to update and talk to each other as though they were neighbors.
Facebook is a business just like any other website; it even recently opened part of its shares to the stock market. Yet, Zuckerberg is adamant about making Facebook free for all users. This is part of Zuckerberg’s vision of a cool and influential brand that can connect the entire world.
With this idea, Facebook has actually increased its leverage on other businesses. Companies are drooling over the hold of Facebook over millions of people. They are lining up to create their own Facebook presences. Online and media campaigns of businesses have already integrated the logo of Facebook, inviting people to like their own business pages. For all this extra mileage, Facebook gets free exposure effortlessly.
Winning the Popularity Contest
Facebook has become an arena where businesses vie for attention. The basic rule of thumb when trying to make it big in Facebook is to come up with excellent content. The brand impact is higher when Facebook users will benefit from interacting with your own page.