The word ‘mint’ brings many sensory feelings to mind—the cool taste, the herb-y smell, the fresh green look. Mint is complex yet simple, which might be why it is the basis of a website analytics brand as well as the CSS website that represents it.
The color, of course, is a cool mint green against a white background. The style, of course, is straightforward, simple, and uncluttered. In fact, one of the main benefits of this name and this brand is that they make a lot of the difficult branding decisions for you.
Website Reviewed: Have A Mint
Website URL: http://www.haveamint.com/
Instead of using a navigation bar, the company divides its pages into four categories. Each is explained in brief on the landing page and then in detail on its own page. These category pages include links that take you deeper into the site and explain finer points. A few of these links are present on the landing page, but not all of them. In other words, the website is designed to be layered; you peel off one layer at a time until you find what you want.
This makes it easy to find what you are seeking, but it takes multiple steps to do so. A simpler design with a navigation bar at the top of every webpage would expedite the process for customers who know exactly what they seeking.
The site is designed with function and customer support in mind. The sales page is easy to locate, as are the FAQs and the forums (both of which function as support). In addition, there is a contact page for frustrated customers. We were unable to find any social networking pages, however.
Live demos and a compatibility suite make it very easy to identify exactly what you are buying before you sell out any money. A variety of information is offered about the product in a variety of formats. The CSS design makes this website flow well despite an astounding amount of detailed information.
Creativity: 4 stars. Simplicity is expected of a website with this name, but this site may be a little too simple. A few details and a logo design would add interest.
Ease of use: 4 stars. Having to make at least two clicks to find almost anything can be a pain in the backside. However, the site is designed so you will indeed find what you are seeking. In addition, they make their call to action early and attempt to close the sale quickly, which is always a smart move in ecommerce.
Functionality: 4 stars. No social networking pages? No blog? Say it’s not so! This brand could benefit from a better rounded web presence. Further, according to one forum poster they are testing a new program, but no mention is made anywhere on the site.
Content: 5 stars. There is a lot of content but it flows well and is informative.
Appropriateness: 5 stars. The design and the brand are both minty fresh.
Overall: 4.4 out of 5 stars.