People buy jewelry not just for its beauty and value, but for its brand—if you don’t believe me, consider the high prices you see from popular brands such as Tiffany and Cartier. The Viventy Jewels website design uses CSS design to build a brand that will put them on par with these well-known jewelers.
Website Reviewed: Viventy Jewels
Website URL: viventy.de
The home page opens to a shot of a beautiful model lying on an exotic floor rug wearing a sampling from the company’s latest line, Marrakesch. There are two sets of links to allow different types of visitors to find the information they need quickly. For customers, links at the top left of the page allow visitors to view the full lines from the jeweler, find a retail outlet near them, and find out more about the company. To the top right are a set of links for businesses looking to partner with the brand, such as downloads and contact information. At the bottom of the page are links to the making of the brand video and other less important information.
Dividing information in this way and placing it so it ‘frames’ the marketing image allows users to quickly find information geared toward them while presenting the brand in a very complimentary light. It also allows Viventy Jewels to use their website both as a corporate presence and a consumer marketing venue.
Beautiful photography and other visual elements throughout the website build an aesthetically pleasing brand that will create customer interest. The website is also full of fun and stylish programming details, such as a fine screen that scrolls down over the photo on the home page before the name of the line appears. These details may not be noticed by the average website viewer, but they create a professional and sophisticated impression.
The color scheme is especially notable in this website. It is difficult to make black and white feel warm, but there are sepia tones and other accents used throughout the website to achieve just this effect. It definitely creates a warm and inviting yet upscale brand for this company, which is exactly the intention.
Creativity: 5 stars. Creativity and stylistic photography are used to create a luxurious tone without being stuffy or off-putting.
Ease of use: 5 stars. Separating the links so that there is a section for customers, one for businesses, and one for other visitors makes it easy for people to find what they need. Although these sections are not explicitly named, it is easy to see the principle behind the organization.
Functionality: 4 stars. There are links to social networking sites, but the ones present in internal pages are written in German, which could confuse English speakers who likely comprise a large percentage of visitors to the brand’s English website.
Content: 4 stars. There is very little content, but it all seems well-written. However, it is difficult to tell for sure because some of the wording on the English website for this brand is actually in German—an unfortunate oversight.
Appropriateness: 5 stars. The website is highly appropriate for the Viventy brand.
Overall: 4.6 out of 5 stars.