While most CSS websites amaze us with cool features, this one will warm the cockles of your heart with its sweet country charm. Calico patterns and sweet, hand-drawn animals surrounding happy people having tea combine to give this website a gentle, vintage feeling reminiscent of Beatrix Potter.
Website Reviewed: Jolly Duck Bunting
Website URL: jollyduckbunting.co.uk
This website is selling homemade table linens and also rents out vintage china and tableware for parties. However, more than any single product the company is offering an old-fashioned dining experience. This makes the website very appropriate. The items are shown in pop-outs that make it easy to look at the items quickly. The high resolution images allowed by CSS are used well here because it allows potential customers to see the patterns of the fabric in detail and to examine the china closely. CSS is particularly effective for image-heavy websites because it loads quickly and allows the photos to have more SEO power.
Where is the logo? Where are the social media links? While the products seem lovely, this business is not doing enough to build its brand. We hope that this is a beginner’s mistake and that a little more attention to these elements is given in the future. Until then, this remains a beautiful example of how CSS website design can be used to create a unique feeling for unconventional businesses.
Creativity: 5 stars. The use of the bunting patterns in the web design is clever and also gives potential customers an idea of what the finished products will look like on a set table. The animals are cute and add to the brand by tying into the name of the company. We especially like using the flags hanging above the table as a navigation bar.
Ease of use: 5 stars. Because this website is offering a lot of bespoke items, the pricing can get complicated. However, the website offers enough information to make this easier to figure out. A contact page allows people to contact the seamstress/business owner with any questions. The information is logically organized and easy to access.
Functionality: 3 stars. You have to travel deep into the website to get any contact information, and there are no social networking websites. This is unfortunate because many people would probably interact with the brand on social media and thus be able to remember it later when they are planning a party. Social networking would also provide free marketing, which no small business can afford to pass up.
Content: 4 stars. The text is well written, and the pictures say more than their allotted thousand words about the products. However, there is a noticeable lack of finished products and tea parties in action. These elements would give people a better idea of exactly what they would be paying for.
Appropriateness: 5 stars. This website is very appropriate for its subject and creates a charming, vintage brand that is appropriate for its subject.
Overall: 4.4 out of 5 stars