Success in business depends not only about grabbing the customers but also retaining them for a lifetime. If you think only quality of your product or service is all that you need to keep hold of you customer base – sorry to say – you are doomed to fail as a businessman!
In this competitive world, market is flooded with hundreds and thousands of similar products with same quality or even more. In order to survive the fierce competition, you have to make your products stay in constant memory of your customers. For that you have to give your product a unique visual identity that will instantly distinguish your brand from that of your competitors. This visual identity is created by a LOGO DESIGN.
For a start up venture – big or small – a logo design works like a cover page of a magazine. Just imagine how a juicy photo on the cover page tempts us to pick up a magazine form the stand! The same way an interesting logo helps draw the attention of its targeted customers to a newly launched company or product.
In any business, packaging is very vital – it renders image. The logo helps your small business build up this image, as it is the visual interpretation of your message to your customers. A professionally designed logo makes your business’ presence felt in the market and ascertains your identity as a new player in the stage. Thus logo helps you to earn recognition in the first place.
The company logo is used everywhere on your letter heads, business card design, brochures and so on. A professional designer knows well, how to uphold your vision through a smartly crafted logo so that it makes a lasting impression on the minds of your customers. You get only one chance to make a first impression and only an attractive logo can help you overcome this very first hurdle.
A logo is the mirror that reflects the character of your business. The customer doesn’t know you personally to judge the trustworthiness of your business; the logo is there to tell him the behind-the-scene story of how the business is run or how reliable or result oriented it is! Just think about the smart and no-nonsense logo of IBM. Doesn’t it speak of the straight forward deliverance of state of the art technological solutions through its striped design? Or think of the colorful eBay logo that speaks of energy and dynamism that is e-shopping is all about.
Thus a logo will help your customers to realize the true nature of your small business and its inherent mission. If you can convince your customers about the superiority and uniqueness of your business through your logo, rest assured, you will be able to take a greater leap forward than your competitors. And this is the first step in moving forward from a small business to a bigger venture.
Thus a logo is a must for “branding” your small business. But one thing must be mentioned here; if you want to effectively utilize the logo as a strategic instrument for winning your business battles, you must get it done by a professional designer. Don’t snip your budget in this area. The professional designer knows well how to tell your story most convincingly through a piece of graphics. So let the right man do his job of sending your message to your customers.