Named after a UK merchant, the Ryder Cup is a biennial golf event that allows European and US golfers to compete for the bragging rights of being the world’s best golfers. Alternating between European and American cities, the last Ryder Cup was hosted by Wales in 2010. The 2012 Ryder Cup, to be held in the United States, will have a new and improved logo design to show the prominence of the event. However, many in the golf world feel that the new logo gives preference to American colors and images.
Although the American and European Union flags are given equal space, the blue has been slightly darkened to be much closer to that of the American flag than that of the EU. Further, the United States flag has been moved to the left, the preferred position. This has some European Ryder Cup enthusiasts in a bit of an uproar. However, it should be noted that the last Ryder Cup logo design featured a lighter blue identical to that of the EU flag.
Another criticism is that the Ryder Cup, which is somewhat delicate and intricate in appearance, has been made to look more solid for the sake of good design. However, the Ryder Cup in the old design was delicate to the point of being frail, giving the trophy a less substantial feeling.
One of the main benefits of the new logo design is that it is simpler than the former one. With a simple, bevelled shield and a more solid representation of the Ryder Cup trophy, this logo will be more recognizable as well as easier to recognize. Sports logos usually have to be featured not just in standard marketing materials such as stationery and signage, but also on equipment and shirts. This logo is also simple enough to work well in different colours, or even in black and white, an advantage that the old design did not offer.
The Ryder Cup logo design does not change for every event, but rather is used consistently with only the year and site changing. Because the new logo does not have information about the site and the year of the upcoming Ryder Cup, it also has the potential to become an enduring symbol of the competition, used in several years’ events. This is important in the long term branding of the event, which has become very popular with professional golf enthusiasts on both sides of the Atlantic.
PGA of America and Ryder Cup Europe are both happy with the new logo design, calling it ‘commanding’ and ‘cohesive’. It certainly has a sense of tradition that is appropriate for the age-old game. It lacks the excitement and sense of movement that many sports logos offer, but this shortcoming is less important for a game that is more known for tradition than for its fast action. If you need a sports logo design that perfectly represents your organization’s past, present, and future, talk to an experienced UK professional.