Unlogo: Exactly As It Sounds


Logo design is pervasive in our society—so much so that it is impossible to create a video or even take a picture without a logo being present in it. While most of us in the logo design world aren’t bothered by this, there are many people, especially filmmakers, who are disturbed by these logos and want to remove them from their film. Until now there was really no way to handle this, except manually going in and removing each and every logo. However, a new service is available on the internet known as Unlogo.

You need a degree in computer programming to understand the ‘how’ of Unlogo, but the ‘What’ is easy. Many people are frustrated by the fact that it is impossible to take any kind of film without a logo design being present. While there is nothing inherently wrong with this, it can be distracting and also dating. What if you want a home video without any commercial messages? What if you are a filmmaker who hopes to sell commercials spots rather than have them randomly placed by luck? What if you are a company trying to make a promotional video and understandably want to avoid having a competitor’s logo design in your own work?

Unfortunately, commercial messages are so ubiquitous that these things can all be impossible without a program such as Unlogo.

How is a logo defined by Unlogo? According to the website for the program, people in the community upload images that they consider logos. The programming is constantly modified to recognize and deal with new logos. However, there may be a drawback to this, as what you consider a logo may not be necessarily what another person does. We can all agree that the Golden Arches are a logo design, but what about an AC/DC symbol on a passerby’s t-shirt? It’s easy to see that there are issues that will have to be dealt with in the future.

Some people call this censorship, but we think that it seems reasonable. We love logos and are interested in how they are placed and how they affect others, but there is no need to have them permanently recorded in personal films. This brings to mind an earlier logo issue involving the movie Spiderman. In 2002, Sony released the movie with all of the logos from New York City’s Times Square removed and replaced with companies that had paid for the promotional space. The original advertisers sued, but Sony ultimately won. The moral of this story is that you can pay to have your logo placed in a conspicuous spot, but you cannot force people to keep it on video for all posterity.

Because logo design is so pervasive in our society, it is more important than ever to have a professional logo that represents your company perfectly. Your logo has to stand out in a crowd and be an image that you can truly be proud of. If you don’t think your current logo is up to the task, talk to a logo designer today.