United States Marshals Service NSOTC Logo – The United States Marshals Service contacted SpellBrand back in March of 2009 to help create an identity for it’s new unit NSOTC under The Sex Offender Investigations Branch. SpellBrand created an amazing logo design for NSOTC and proud to have worked with such a distinguished organization.
NSOTC or National Sex Offenders Targeting Center’s mission is to enforce the provisions of the Adam Walsh Act which makes it a Federal crime to fail to register as a convicted sex offender. This division locates and arrests unregistered offenders and brings new federal charges against them.
Federal, state and local law enforcement agencies as well as various members of INTERPOL are the target audience, in addition to other components of the Federal Government.
They work hand in hand with the National Center for Missing and Exploited Children to target the worst offenders and provide intelligence and support to various law enforcement agencies. To reflect this serious mission, NSOTC needed a serious logo that was simple, light weight and still be eye catching.
The Logo Design Team came up with a few different logo concepts right off the bat focusing in the fact that this was a part of the US Marshals Service, a government agency logo. Concepts included icons of shields, eagles and badges. The client liked one direction that had a framing of “National Sex Offender Targeting Center” under NSOTC, combining the idea of a target concept without it looking too much like a bulls eye.
While the client wanted to portray themselves as an entity that targets and tracks down these offenders, they didn’t want it to seem like all they wanted to do is shoot them. They wanted to give the identity a human tough to reflect their humane methods and policies.
After a few revision rounds the client finalized the logo which you can see above.