When you think of beautiful autumn places, Tennessee probably doesn’t come to mind. Most Americans simply don’t associate the Deep South with, well, beauty. This online travel website aims to change that perception and make sure Tennessee is the first place you think of when you step on a crunchy red leaf.
Website Reviewed: Fall In Tennessee
Website URL: https://www.tnvacation.com
The concept is an interesting one. While we have seen a lot of destination branding, we have never seen autumn marketed so heavily. That’s exactly what is happening here. You can find out everything you need to know, from festival dates to sports information. Thanks to intuitive and organized CSS design, you can find it all rather quickly.
Here are a few of the elements that we love: The blue background seems odd for a fall website, but it ties into the many pictures with water and also creates contrast against the leaves. A photo slideshow shows scenes of Tennessee that are indeed idyllic, presenting it as a great vacation destination in the autumn. There is ample information on where to best sample the beautiful fall scenery. Once you have decided to visit, you can click on ‘Travel Planning’ to make reservations.
There are a few flaws as well, albeit superficial ones. The “Enter to Win” page takes you to a contest that has been over for almost half a year. It doesn’t appear that anyone maintains the website outside of the autumn months, which is a mistake as most people plan their vacations several months ahead of the actual date. Further, there are indeed websites for the other three seasons in Tennessee, but you would never know that because you have to click on the ‘Travel Planning’ tab to find them.
Tennessee offers a very different vacation destination that what we normally see promoted. Instead of ‘easy fun’ like a cruise or a trip to the tropics, this website presents a quieter, more family friendly way to explore an area rich with history. This brand, presented beautifully by the CSS website, will likely appeal to many American families.
Creativity: 5 stars. We especially like the creative use of color to create contrast and to draw the eye in to the pictures.
Ease of use: 4 stars. There are definitely clutter issues on the landing page—grouping items into categories such as ‘destinations’ and then placing multiple headers as a dropdown might help with this. The homepage is a little daunting because there is just so much going on!
Functionality: 4 stars. There is a blog as well as multiple social networking links, all of which are easy to find on the landing page. Further, another tab takes you directly to travel info so you can book a trip immediately if the website inspires you. However, we have to take off a point for the months-out-of-date information.
Content: 5 stars. The website content is well-written and informative. The travel logo is nice.
Appropriateness: 5 stars. We would never have dreamed that a Tennessee fall could be so beautiful. This CSS website is designed to bring out the best in its subject.
Overall: 4.6 out of 5 stars.