Who would ever think that insects could become commonplace in logo design? While these animals don’t seem cute, cuddly, trustworthy, or any of the other qualities that usually inspire logo designers, they nonetheless are being seen more and more in the world of graphic design. The following logos use insects in a variety of ways, all of them interesting and somewhat relevant.
23 Design Studio Logo
1 How is a butterfly relevant to a design studio? Most obviously, a butterfly is a symbol of freedom, and free thought is something that designers must possess in large quantities. However, there is a more subtle connection as well. If you look carefully at the butterfly, it has a subtle 23 formed from the body and wings. The logotype is plain and created to match the lines used in the image.
2 Sometimes certain insects can create a child-friendly image, and this is a good example. This company has the word bug in its name, and it is a photography studio specializing in children’s photos. This makes a ladybug image appropriate, but the fact that the ladybug is created to look like a camera shutter is a cute and relevant touch. The font is plain and businesslike with a few playful flourishes.
3 Flies are generally associated with filth and pestilence, so creating a clean, modern logo with an inviting fly is quite a task. The designers seem to have succeeded in this case, partially thanks to a clear, sky blue background. The fly is round and cute to make it as non-threatening as possible, and it forms the first letter of the word. The rest of the word is written in cursive in a dotted line that implies it is the fly’s path. This logo design takes an insect that most people consider undesirable and turns it into an attractive and even lovable image.
4 This company is a green communications company offering solar charging cell phones, so the leaf is definitely appropriate. It is even more so when you consider that it is subtly shaped into the form of a talking bubble. The reason for using the ladybug is a little less obvious, except perhaps that it adds an element of youthful fun and has colors that offset the green. The ladybug’s back is shaped in an ‘E’, which is the company’s initial. If you look closely, the ladybug’s wings are slightly parted, as though it is ready to take flight at any moment. This is highly relevant to a mobile company.
Clockwork Butterfly Logo
5 This logo is interesting because it relates directly to both words in the logo design. The main image is a butterfly, but with the wings formed so that it appears to be the handle of wind-up machinery. The writing is simple to avoid detracting from the attractive image, and thin to keep from being too assertive. The yellow is positive and fun, a perfect counterbalance to the seriousness of the black background.
6 This logo features a rather wise ant, relating to the name, in an amusing yoga pose. He seems to be floating above the ground, so engrossed is he in his meditations. The brown color is an obvious choice, and the black helps to ground the image. The lower case lettering is thin and friendly; most significantly, it is the exact thickness as the insect’s limbs to bring the two parts of the logo design together. Few people would consider an ant a spiritual or meditative figure, but this image does a great job of painting that exact picture for us.
7 It is relatively simple to turn an insect into a single letter, but making it form three is a different story entirely. This logo design features a yellow and black palette that it generally associated with bees and other stinging insects, along with a light gray to de-emphasize the “.com” in the name. This is definitely a bug that you want to be rid of, much like the ones that plague modern computers! With the first part of the word formed into a stylized insect, the logo needs only very plain, lower case writing and no other images at all.
Friedman Psychology Group Logo
8 This logo design ties into the business it represents in a multitude of ways. First, a butterfly represents freedom, and hopefully a psychologist will help clients find emotional freedom. Second, the two halves of the butterfly are roughly formed into faces. Last, the entire design has the appearance of a Rorschach test, which is certainly relevant to the field. Simple gray and white set this practice apart from the many more colorful logos in this field and give the impression that this company is all business.
9 At first glance, this is an attractive and interesting but not entirely understandable image. Then, the object becomes clear: a brutal looking bee sneaking toward you on its stomach, with its stinger ready to attack. This would be unpleasant if encountered in real life, but it is amusing in cartoon character form and makes a great image for this logo design. No other color palette would work with this logo, although we suspect that a more interesting typeface could have been used to good effect. Either way, it still earns a place on our top ten.
Fly on the Wall Logo
10 Again we see a stylized fly against a sky blue background—could this be turning into a mini-trend of its own? The fly, this time, perches innocently on a wall. Clean white letters are lower case to give an innocent, unassuming feeling that matches the general feeling behind the name. The words are arranged in an interesting way—it’s a good thing this company name is also a common saying, or we might get mixed up about the order of the words. Luckily, the company name and its meaning are as clear as can be.