Logo Couture: Top Ten Wearable Places to Put a Logo
Americans are a logo oriented people, especially when it comes to logo apparel. Everywhere you look, there are clothing items covered with logos. You and your business can get in on this trend by strategically placing your logo on employees and customers. Here are the top ten items of logo apparel and a few guidelines for choosing which is right for you.
1. Employee Uniforms Logo Design
If your employees wear a company uniform, paying extra to have your logo embroidered or screen printed on your uniforms is one great investment. The more customers see your logo on your employee’s logo apparel, the more they will associate it with your company, building your brand. One caveat: it is extremely important that your employees behave in a way that is congruent with your brand when they are wearing your logo. Having rude employees or ones that wear rumpled and unprofessional uniforms is always a drawback, but even more so when they are acting as walking spokespeople for your business.
2. Name Tags Logo Design
If your employees do not wear uniforms, they likely wear some sort of name badge, especially if they are working in a retail or front office environment. Name tags and badges can be printed relatively inexpensively, so there is no reason not to have all employees who interact with the general public proudly wearing your logo. Again, the same caveat that applies to uniforms and other logo apparel applies here: you must always make sure that branded employees maintain a demeanor that will add to your brand rather than detract from it.
3. T-Shirts Logo Design
T-shirts are one of the most popular garments in the United States, so it makes sense to have several of these printed. There are several uses for custom t-shirts logo design; your employees can wear them at public events and they make great thank you gifts for loyal customers. The money spent will likely yield a generous return because every person who wears your t-shirt is providing advertising and promoting public awareness of your brand. This is not an area in which to skimp on quality; customers and employees alike will be more likely to proudly don logo apparel that is flattering and comfortable.
4. Hats Logo Design
Hats are a less versatile choice than t-shirts, but also a longer lasting one. If you choose the type of hat wisely—such as sun hats if you cater to outdoorsy people or baseball hats for a customer base that is mainly young men—your hat will likely be worn for years to come. This is a more expensive piece of logo apparel than t-shirts, but you will get results over a long time period.
5. Rubber Bracelets Logo Design
You likely have seen many people wearing bracelets to promote awareness of breast cancer and other popular causes. This is because this item of logo apparel is versatile, wearable, and extremely inexpensive to produce. While you may have a hard time fitting a logo on such a small item, having your company name printed on the bracelet in a font that coordinates with your brand should be sufficient.
6. Local Sports Uniforms Logo Design
Sponsoring a local sports teams usually yields you the right to have your company name printed on the uniform, making it a piece of sports logo apparel that is constantly in the public eye. But don’t think you must pay big bucks to sponsor a large professional or semi-pro team. Local children’s athletic teams always need extra funding, but not enough to be expensive for the average small business. As a bonus, these teams usually have large crowds of parents who want to support businesses that are concerned about their community, businesses like yours. If your target audience includes young families, you can’t afford not to do this.
7. Tote Bags Logo Design
As the green revolution sweeps across the United States, many modern people are using tote bags where plastic and paper bags used to be the norm. By using logo tote bags as a thank you gift or as a slightly more expensive container for items that your customers buy, you are showing your concern for the planet while making your logo all the more visible. Logo tote bags are a good choice for companies targeting groups that tend to be more concerned about the environment and groups less likely to wear logo apparel.
8. Temporary Tattoos Logo Design
Temporary tattoos are very popular among children and young people, and they tend to place these tattoos in highly visible areas. Because these tattoos usually stay on even through showering and routine washing, you will get several days of publicity from this one inexpensive item. This is a very inexpensive marketing tool and a highly appropriate one for companies that target young families and children.
9. Jackets and Sweatshirts Logo Design
These tend to be at the upper end of prices for logo apparel, but don’t let that scare you away. A jacket or sweatshirt has several advantages over other forms of apparel. First, it is worn over other items of apparel, giving your brand higher visibility. Second, because these items are more expensive in general, customers will be more likely to wear this item than to let it languish in their closets or dresser drawers. Due to the expense, this is not a practical every day gift, but it can be a good item to thank a repeat customer or to raffle off in your locations or at community events.
10. Pet Apparel Logo Design
If your business caters to pets, pet t-shirts, sweatshirts, and other animal apparel can be a great choice for wearable pet logo items. Many pet owners enjoy dressing up their beloved pet, and will be happy to use your logo item regularly, allowing it to be seen while on walks, in dog parks, and on other pet oriented outings.
As with all marketing, the key to knowing what logo apparel is right for your business will depend on your target audience and the specific branding needs of your business. It’s important to stay within budget, but don’t be afraid to buy promotional items where they can be an ongoing source of publicity for your business. Because there are so many different options available, there is sure to be one that is just perfect for your company.