Anyone who has looked around lately has probably noticed that urban is the newest trend. From fashion to music to, yes, graphic design, urban influences are all over the United States. Here are a few urban logos that are undeniably urban, showing multiple different ways to use this trend with success.
1 This logo has an undeniably urban feeling, although it is difficult to point out exactly why. Is it the intricately fitted letters that have a graffiti sensibility despite their crisp lines and jagged edges? Is it the general irregularity of the image, which manages to give a balanced feeling despite having a variety of letter sizes? We aren’t sure exactly what gives this logo design its sense of urban cool, but it is undeniably there.
Hip Hop Club Logo
2 While the last logo was vaguely urban, this one is as direct as you can get. Shiny metallic colors give a sense of ‘bling’ in letters that are slightly erratically sized and arranged. They are fit together for a smooth, metallic image that is then placed against a retro background. If you look closely at the text, it could be taken to read Hip Hop Club or Hip Hop U, depending on your perspective. This is a clever addition that creates a humorous feeling in the design.
Talympics Urban Logo
3 In Wuppertal city, an annual event called the Talympics is held to showcase local athletic prowess. This event is given an urban brand that is congruent with local tastes, with colors and shapes inspired by seventies funk. A variety of deep colors draws attention into the logo and gives the impression that a variety of people will be represented in the games with a strong logo placement. The white and chocolate brown stand out against this colorful background in a bubbly font. Leaves are used to dot the eye and give a pop of bright green to the image.
4 There are several elements that tie this logo design into an urban theme. First and foremost, the lettering is drawn to look like a subway map. Second, the name is decidedly urban. Third, a colorful palette brings together diverse elements into one interesting design, as does a city. The writing below the image is designed to look similar to that of the image, giving an explanation of the company’s offerings and a tagline. In all, this is a unique logo that is not just an attractive image, but part of a brand as well.
Urban Style Lab Urban Logo
5 This hair salon logo is so urban it has the word in its name. Further, the identity uses urban elements in a logo that appear to have been spray painted in stark black. If this isn’t urban enough for you, consider the hip, contemporary font and the way the letters are fit together as though a puzzle—a strategy we have seen repeatedly in this type of logo design. This image is decidedly urban but plain enough to give a modern feeling that is very important to hair care and other style oriented businesses.
Bling Skateboards Logo
6 What can you expect from a logo design from a company with this name? Bling, of course. Luckily, the Bling Skateboards logo design does not disappoint. The Gothic style writing is reminiscent of a tattoo in stark black, and nothing if not urban. The crown dotting the I is a common symbol of wealth and money seen in the hip-hop world while also tying into the ‘bling’ referred to in the name.
G. Bar Urban Logo
7 This bar has a neon brightness that is distinctly urban. Multiple colors form the letters, giving a festive image that suggests different elements coming together to create a pleasing whole. The lower case letters are friendly and informal, but their font type is as official as it could be. Placing the word ‘bar’ inside the period makes it feel like a friendly circle, tipping the scales toward inclusiveness and fun. In all, this is a bright, eye-catching neon logo with a heavy dose of urban cool.
Corrupt Soul Logo
8 This music logo is also reminiscent of a seventies funk design, although in a different way than any of our other logo picks. We see letters fit together like puzzle pieces, which is typical of this genre. We also see a dark green, an earthy, retro tone. However, the differences lie in the shape. Instead of blobs or a graffiti design, the shape of a heart is used. Also, instead of abstract lines, this logo image is very clean and predictable. The repeated use of loops makes it look like interlocked paper clips, although this is likely accidental.
CityCliq Urban Logo
9 In this case, the logo is urban due to the use of a cityscape in the image, although this, like most aspects of this logo design, does double duty. The building skyline is also a hand with an index finger outstretched to tie into both words in the business name. A golden red sun is similarly multi-tasking as a button for the finger to click. The writing is rounded for a user-friendly feeling that benefits the website brand, but the words are written in different thicknesses to distinguish them.
Go Media Logo
10 This just may be the most ‘urban’ of our logos, at least if you are going by modern sensibilities. The image is almost cluttered with objects referencing wealth, although it manages to avoid looking cluttered through careful symmetrical arrangement and the monochromatic coloring. A blingy look is given by gold plating most of the logo, while details in the background keep the image from looking too plain for a hip hop genre. The logo appears to be lit from the front, adding to the metallic shine.
As you can see, urban logos can come in a variety of forms and represent many different types of brand. If you think a logo like one of these might be a good choice for your company, talk to a logo designer today.