Websites are all around us in our digital age. While many of these websites represent businesses that have physical locations, others are purely digital domains, web businesses with no brick and mortar counterpart. These websites can only be successful if they are thoughtfully designed, useful, and have a brand that appeals to the digital community. Here are ten successful websites with logos that have helped them create a brand that web users can believe in.
1. Google Logo Design
Google is perhaps the gold standard of web businesses, with an unparalleled history of success and a group of loyal users who turn to it first for all of their search needs. It is not just a search engine, but a multi-media empire. The logo is simply the company name written in a font that is reminiscent of newspapers. This font choice gives the impression that this is a source to turn to for information. The multicolored palette in bold primary colors shows the playful side of the company, a point that is shored up by the prominent circles created by the two O’s in the name.
2. YouTube Logo Design
YouTube is known by just about every internet user, but few people give a lot of thought to the high quality logo design. An eye-catching red, white, and black color scheme is used, with the company name in a rounded font to appear more friendly. The ‘Tube’ of YouTube is written in white inside a bright red television set shape to show the site’s similarity to television. Again, the shape is rounded to be more friendly and inclusive. The site’s tagline is below to reinforce the sense of brand.
3. Amazon Logo Design
Amazon is a multimedia online store that started with books and CD’s, but now includes just about everything that can be bought under the sun. This is brilliantly portrayed by the name. Not only does the line beneath the company name look like a smiling mouth, it also is an arrow connecting the ‘a’ and the ‘z’, showing that Amazon offers everything from A to Z. The arrow’s orange color is particularly noticeable next to the otherwise all-black logo.
4. Ebay Logo Design
Ebay is another website that went from humble beginnings to worldwide acclaim with lightning speed. The logo uses bright primary colors to show its fun side. The letters are lower case, adding to the fun, elementary image. The letters are different colors and overlapping, but arranged to create a roughly rectangular shape that shows the company’s stable, trustworthy side. This company may think outside the box, but its logo follows all of the rules of classic graphic design.
5. Live Journal Logo Design
Live Journal is a blogging community that has won acclaim as an alternative to other more common blogging websites. The blue palette is calming, while the font is rounded and friendly. A pencil draws a circular shape, showing that people can be included in this community through writing. This is perhaps the most appropriate and most inviting logos of all the blogging websites because of its good design, use of classic elements, and simplicity.
6. GoDaddy Logo Design
GoDaddy is a website hosting company with a humorous, cartoon-like logo. The graphic features a nerdy but friendly looking father with the website name written in a friendly font that resembles hand-printed lettering. The tagline is beneath, reading ‘The web is your domain!’ This makes it easy for a website user to understand the purpose of this website, while maintaining a friendly image. The logo must be working, because this website is the number one registrar of websites in the world.
7. Go Logo Design
Go deserves recognition for having an attractive logo that ties in to its parent company. The particular color blue and the font are recognizable parts of the Disney brand, which is appropriate as Disney is the parent company.
8. Gamespot Logo Design
Gamespot is a gaming website with a logo worthy of a casino sign. Every letter of the name is surrounded with an inclusive circle, except for the ‘O’, which has a flashy star shape that connotes success instead. The orange, yellow, and red colors are bright and attention grabbing. The similarity to a Las Vegas casino sign is purposeful and very appropriate for a site that focuses on the gaming industry as well as inviting to people who want the gaming experience from the safety of their home office.
9. IMDb Logo Design
IMDb, or the Internet Movie Database, is a website that has information on just about every movie and movie actor in the history of the industry. Because this site is the gold standard of movie websites, the perfect main color for the logo is gold. The wording is in nondescript black letters inside a gold movie ticket, which is an appropriate image for this website’s subject.
10. Twitter Logo Design
The friendly little blue bird that has become the Twitter logo relates to the name, but birds are also a symbol of freedom and speed, two things that this site provides when it comes to communication. This bird is particularly appealing, clearly a cute little bird that would twitter rather than squawk and a blue color that is calming and serene. The website name is often shown with the logo written in a coordinated blue color, in a modern, all capitals font with rounded edges to add to the friendly feeling. This website uses its logo to create a friendly feeling that will make people feel attracted to using it as a social platform.
These ten websites may not be the prettiest in the world, but they are among the best when it comes to reach and dominance in their respective market sectors. People all over the world have heard of these websites and recognize their logos, at least in part because these logos are so appropriate to their company’s subject and values. If you want to find success in your business, getting a meaningful, attractive logo is the first step.
Mash B. is the Founder & CEO of SpellBrand. Since 1998, Mash has helped conscious brands differentiate themselves and AWAKEN through Brand Strategy and Brand Identity Design. Schedule a Brand Strategy Video Call with Mash.