Americans love their pets, and many are more than willing to put their money where their mouth is. Pet food and products have become big business, and a growing segment of the logo industry as well. These pet logos from companies ranging from national giants to tiny niche industries have relevant, playful pet logos that appeal to pet owners all over the nation.
1. WebVet Logo Design
This website is one of the largest pet websites on the internet, with information on raising healthy pets of all types and even social networking capabilities. The logo is in earth tones that are relevant to healthy lifestyles. The wording is rounded for a friendly feeling, but the most noticeable element is the ‘V’. The tops of the letters fold over to resemble a dog’s floppy ears, tying in to the company’s purpose.
2. Petco Logo Design
Petco is the largest pet store in the United States, so it is only appropriate that it have a logo that is both attractive and eye catching. The wording is thick, red, and rounded, which makes it seem strong and friendly at the same time. The image above includes a dog and a cat snuggled together. Their smiles and bright colors are hard to miss, making this a friendly and playful logos that will entice pet owners who want similarly joyful pets.
3. Purina Logo Design
We’ve talked a lot about the power of the square, and this logo incorporates several of this straightforward shape in a checkerboard pattern that has become a recognizable and unique part of the brand. The red and white is distinctive and draws the eye to the logo. The checkerboard pattern is not just decorative; it is designed to look like a red and white checkered picnic tablecloth. The idea that Purina foods offer a tasty picnic for pets cannot be missed.
4. Blue Buffalo Logo Design
This all natural pet food company has purposefully adopted a logo that is different from those of its competitors to show its different focus. Although it uses a square shape, the Southwestern details are noticeable. The central image is of a blue buffalo, tying in to the product name. The blue on blue color palette is calming and very different from the colors used in most other pet logos.
5. Meow Mix Logo Design
Meow Mix not only has one of the most memorable jingles in the world of pet products, it has one of the most memorable logos as well. The color scheme of yellow, orange, and red is an attention-getter. The lettering is fashioned to look like a striped tabby cat who is clearly enthusiastic about the product. Small movement lines indicate that the cat is literally trembling with anticipation. The message that cats enjoy this food cannot be missed.
6. Iams Logo Design
Iams makes some of the country’s most popular pet foods. Their logo is like many successful logos because it is both simple and memorable. The writing is rounded to appear more friendly, but thick and bold as well. The paw print in the corner of the logo incorporates another friendly element: the circle. This also implies a ‘stamp of approval’, which is an important image for this pet food super-corporation.
7. Eukanuba Logo Design
Eukanuba is a super premium pet food brand with a focus on both high quality and specialized formulas for a variety of pet types and sizes. Their logo is different from other logos in its rich pink color and in the use of a more straightforward font with few frills or noticeable details. Like Iams, it has a paw print in the upper right hand corner of the logo, which is appropriate because Eukanuba is owned by the same company.
8. Milk-bone Logo Design
Milk-bone is one of the most recognizable names in dog treats and it’s easy to see why with a powerful logo that has been used for decades. Their logo shows their main product: the distinctively bone shaped dog biscuit. The company name is written across the bone in bold, black letters. The year of establishment is also written across the top of the bone to emphasize the company’s long history of trustworthiness. The bone is angled away from the viewer, giving a sense of movement and direction to this simple but memorable logo.
9. JurassiPet Logo Design
When most people think of pets, they think of furry mammals. However, retiles are one of the fastest growing types of pets. Many people have a snake, lizard, or turtle as a pet, and these animals need specialized products that cater to their special needs. JurassiPet may be the best known of these brands, and their memorable, appropriate logo may be a part of this. JurassiPet’s logo features a reptilian eye, which is likely a friendly image to the reptile pet owner. The color is green, which is earthy and calm. The writing is bold and somewhat archaic, matching the theme of this logo.
10. Outward Hound Logo Design
Many people are including their pets in their outdoor lifestyles and travels, but this means that they need specialized camping supplies made just for their furry companions. Outward Hound offers these products. The logo has a lot of detail, but is nonetheless relevant. A dog sits in the center with several of the most common products surrounding it. Triangular mountains in the background show the strength of the products, while rays coming out from the mountains imply the dawning of a new day. The dark logos combined with the brightly colored accents make the logo really pop.
As you can see, even pet logos must use the same principles as other types of logo designs. Color, shape, and image are all important ways of communicating important aspects of the company to the viewer. Many pet owners have strong connections to certain brands, and this loyalty is at least in part due to the strength of the brand. Because a logo is an important part of any brand, you can begin building your own business empire by getting a logo that is unique and appropriate.
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Mash is the Founder & CEO of SpellBrand. Since 1998, Mash has helped 100s of companies differentiate themselves from the competition through Brand Strategy and Brand Identity design. Mash is also the host of the wildly popular The Brand Builder Show.
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