There was a time when bloggers logos and writers logos were a fringe group sharing their feelings about politics and their recipe for awesome peanut butter cookies. While we have nothing against politics or cookies, it was hard to take the genre seriously. In the last few years, however, the field has become more and more professional—even cut-throat in some areas. This means that professional bloggers must think of their blog as a small business and market it accordingly. The following ten blog logo designs are attractive and communicative enough to take their blog into the future.
1. Kentucky Girl Professional Blog Logo Design
The name suggests Southern charm, which is why the logo design is so important. The woman in the image is definitely edgy, which fluffy, bright red hair. A red, gray, and black color palette suggests that this edge is sophisticated and fashionable as well. With flowers, butterflies, and other symbols of femininity, it is easy to guess that this is a girly blog—although not the wilting violet sort of girl that you might initially guess from the name.
2. Ten Thousand Things Professional Blog Logo Design
The background for this blog’s logo design is outer space, which can suggest infinity or merely that the blog posts on somewhat random topics. The use of a circle—not just once, but repeatedly—brings up friendly, inclusive feelings in the viewer. The way several small circles are combined to create a single whole is a modern and attractive while also suggesting that this blog brings together diverse concepts. Green is a calming and natural color, but also one identified heavily with the software industry. The writing is simple, but anything more would detract from the simplicity and beauty of the image.
3. I Can Has Cheezburger Professional Blog Logo Design
This cat lovers blog is a little crazy and more than a little grammatically incorrect, which is what makes the name and the logo design so appropriate. The wording is fit into an obvious cheeseburger shape, complete with lettuce and tomato. The thick and somewhat irregular writing give a bold image that is nonetheless homegrown. This logo design is fun and definitely relevant to the name.
4. L’Effet Crea Professional Blog Logo Design
This blog has a logo design that is modern and feminine at the same time. Brown is a fashionable color right now, so it makes a perfect background. The brown also helps the bright blue, pink, and white to stand out more without appearing cluttered or offensively bright. Again we see butterflies, flowers, and all things girly, although the effect is very different from the other blog logos we have looked at.
5. Penguin & Fish Professional Blog Logo Design
This oddly named blog has a logo design that ties directly into the name. The image of a friendly, ultra-modern penguin and fish dominate the logo design. Shades of brown and gray give a modern feeling and keep the logo from being too cartoony. Lower case lettering in a modern, rounded font adds to the contemporary yet cutesy air. People who see this logo design will be curious about the blog, which in turn invites more readers.
6. Estefany Franco Professional Blog Logo Design
This blog logo design is bold and fun, something that could only work for this industry and this person. The lettering is three dimensional and somewhat haphazardly placed, while the bold colors add to an image of strong, modern femininity. Wavy shapes give a feeling of movement and change that is essential to a blog, while star invokes impressions of ‘star power’. The images of bubbles and even a butterfly make the logo design feel a little random, but that clearly is the image that the author is trying to project. This logo design is bold, interesting, and uniquely representative of the blog it represents.
7. Style Bubble Professional Blog Logo Design
This logo design is set against a background that is a rich brocade fabric, tying into the name and subject of the blog. This might be cliché for a blog logo, but the blog sets itself apart by having the name written in messy blog letters that suggest graffiti. The mix of messy and neat, modern and traditional, creates a sense of balance and a feeling of honesty that will give this blog the street credit it is likely seeking.
8. Perez Hilton Professional Blog Logo Design
This celebrity blogger has been able to use principles of branding to create his own stardom. An image of the now well-recognized Perez Hilton forms the sole image. The name of the blog is written in pink block letters with sparkling accents, which hints at the flamboyance of the website. The tagline is original and fun, both informing audiences of the purpose of the blog and hinting at the author’s legendary sense of humor. This may be a ‘love it or hate it’ logo design, but that sentiment is appropriate because it is true of the blog itself.
9. I Am Finch Personal Blog Logo Design
This logo is ultra-simple but still, manages to communicate about the brand. The use of lower case letters and the image of a bird in place of the last word give a friendly feeling. This emotional appeal is further given by a calming blue and gray color palette. The wording appears to have been stamped or stenciled by hand, giving an artisan feeling. This logo design may not say a lot about the blog itself, but it speaks volumes about the brand and the owner’s sense of graphic design as a communication tool.
10. Elitist Snob Personal Blog Logo Design
This blog has a humorous yet telling name. The same could be said for their logo design. The writing is lower case, which suggests that even non-snobs can find humor here, but the font is very contemporary, tying in with the name. A calming blue background suggests a stress-free experience, while the beret perched on the writing adds to the snob appeal. A tagline below gives the name of the author, which is a little uncommon in a writing genre that is known for anonymity. Although this logo design is communicative, it is also simple and easy to recognize.
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Mash is the Founder & CEO of SpellBrand. Since 1998, Mash has helped 100s of companies differentiate themselves from the competition through Brand Strategy and Brand Identity design. Mash is also the host of the wildly popular The Brand Builder Show.
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