We have posted a few times on changes in logo design makeovers and branding, but more great logo design examples just keep coming. Here are ten of our current favorites, along with why we think each will be a success.
1. City of Melbourne
The old logo design did a good job of showing a balanced city, with a bold playful sunshine and more serious columns. However, there is a good chance that no one noticed these well thought out elements because the logo was simply too boring. The new logo is much simpler, with no concrete references to weather or city landmarks, but it is absolutely beautiful. The deep blues and greens are calming, while the complicated geometrical aspects of the ‘M’ image offer a sense of technical skill. This logo design will make people want to visit Melbourne, which is likely the intended effect.
2. Bank of Taipei
The new logo design and the old couldn’t be more different. While the old color is bold, even aggressive red, the new blue is calming and met to appeal to the modern consumer. The flower that makes up the central image is not just inspired by the flower in the center of the Taipei flag, it is also a symmetrically arranged set of friendly circles arranged around a trustworthy and secure square. The flower also sends a message of growth and openness, which is certainly positive for any bank.
Kraft is actually in its second logo redesign in not even as many years, this time unveiling a colorful design that is merely a reworking of the first. While the original Kraft logo was very different from its successor, the new one features fewer differences. The same lower case wording in the same font is used, this time in the same thickness for a simpler image. The colors are a little more tropical, with the red and blue that was leftover from the original logo completely wiped out. The flower is the same, although the hues have changed slightly and it has been moved to interact differently with the wording. This logo design signals a further distancing from Kraft’s original logo design and brand.
4. Jack in the Box
This is a good example of a complete change in logo design that comes without any change in brand. Indeed, it is easy to see the same informal fun in this image, just in a stylistically updated version. The color is the same, as is the central shape. However, the shape has been made three-dimensional, with writing that is scrolling and slightly retro. This is a good example of how a business can change their logo design without tampering with an otherwise powerful brand.
5. Playstation 3
This is another company that has changed their logo design twice in a single year. Because most video game lovers already called the platform by this nickname, using PS3 as the logo made good sense. It also distances the platform from its predecessors. The original logo redesign featured a Spiderman-like font that appealed to the target audience but broke one of the cardinal rules of logo design: scaling. It simply didn’t make the cut when drawn in very large or very small sizes. The new design is space age and simple, while also working well in a variety of sizes. However, there is a slight danger that people will read the logo as ‘PSB’.
6. Network Solutions
The old logo design was—shall we say it?—boring. At the very least, it was unfit for an industry leader such as this. It’s easy to see almost any redesign being an improvement, but this one is truly great. The lower case writing is friendly enough to offset the seriousness of the square. The ‘NS’ within the square ties into the name while also being similar to the origami style logos that are so popular now. Keeping the distinctive green, which is a color commonly used in this industry, allowed the company to keep positive aspects of the brand while completely overhauling the logo itself.
7. Chicken Now
The old logo design was attractive but had a few flaws. First, the friendly chicken image was in what appears to be a black bulls eye—something that many people might find offensive. Second, the logo was just a little complicated, and the tagline made no sense for an establishment that serves more than fingers. The new logo retains the friendly nature of the first but is much more simple and memorable. The bulls eye has been removed, and the round shape of the chicken is reflected in rounded lower case writing.
The old logo design was good, but the new one is great. Upper case writing has been replaced by distinctive cursive in all lower case. The image of the sun, which may scare off travelers who have heard about this desert nation’s legendary heat, has been replaced by cool watery tones that are calming and serene. Removing a tagline that was a little too generic was a good decision. The use of an ankh, a traditional Egyptian religious symbol, ties in beautifully to the country’s well-known past.
9. The Pew Center for Arts & Heritage
How do you pull together the image of a nonprofit company with seven distinct logos? You completely redesign, creating a logo design that shows all of them as a unique entity that fits into an attractive whole. This Philadephia center now is obviously a bright and colorful whole made up by seven obviously separate initiatives. This logo may look simple, but its ability to tie together the different brands was nothing short of brilliant.
10. Caribou Coffee
Caribou Coffee’s logo design was quickly becoming passé and just a little too cartoony. The new one, however, is attractive while also maintaining the brand’s well-known and loved character. The caribou is still a key player, but he is a little more modern. His body is made from a coffee bean and his antlers form the letter ‘C’. He used to be jumping to the left, but now is moving to the right, signifying moving forward rather than backward. The elements are the same in this new logo design, but a more modern and fluid feeling dominates the logo.