It may be cooling off here, but there are places in the world where autumn does not bring clouds and cool weather. Jungles are perpetually warm and balmy, which might be why they capture the imagination of those of us who live in more temperate climates.
There are very few times when logo designers must answer the call of the wild, so jungle themed logos offer a rare opportunity. The following logos will make you think of the jungle, in all its balmy, tropical charm. Some refer directly to the jungle itself, while others use images of the flora and fauna that this area is known for. Most important, each is a unique and appropriate representative of the company that it represents. Could a logo design like one of these be right for you? Wether your brand is an African streetwear brand or a social media consultant, read on and see if you can get inspired.
Jaguar Pale Ale
1 This adult beverage has a name that almost demands a jungle themed logo design. The image does not disappoint, with a ferocious looking jaguar peeking its face through a grove of leaves. The jaguar appears to be lurking in the shadows—hence the lack of pupils and eye detail. Plenty of flourishes and swirly details add to the jungle feeling, while plain lettering grounds the image. This color palette is a little unusual for a jungle logo—note the lack of bright colors—but it undeniably works.
Urban Jungle Logo
2 It was only a matter of time before people in urban areas began to need landscaping services. This company meets this need, designing and maintaining the mainly indoors gardens of the city. Bright leafy green ties into both the company name and the line of business, while upper case lettering with a few flourishes adds a feeling of prominence. The irregular edges give that carved feeling that we associate with the jungle and tropical areas.
3 This illusive jungle creature is so shy that many explorers thought it was a legend until they traveled deep enough into the Dark Continent to see one themselves. A rare and quiet jungle beast, it makes an appropriate mascot for this gentle, unassuming logo. The dark cocoa brown, almost black, also relates to the jungle, albeit in a less direct way that a bright palette might. The animal looks down unassumingly at the company name written in the thinnest and most unassuming of fonts, completing this placid brand’s logo perfectly.
Natural Perfumers Guild Logo
4 This perfumer’s group walks a fine line between jungle images and feminine sensibilities. While many of our more popular perfume scents come from the jungle, it is just as important to please a rather tame female audience. A tame sage green is used to show orchids in full bloom emerging from a perfume bottle. This logo ties clearly into the company but has a little jungle flair.
5 This Costa Rican line of hotels takes you right into the heart of the jungle—in safe, sumptuous style that is eco-friendly to boot. The sole image is of a road jungle leaf in shades of green that vary as though the shape were painted of watercolors. This artistic image is balanced by the use of an ultra-traditional font in thin lettering. The balance between creativity and functionality here makes it easy to belief that this hotel chain will balance the interests of its environment with the needs of its customers, a positive feeling indeed.
6 This is another example of a nontraditional color palette being used successfully in a jungle logo. The image of an elephant cooling itself is definitely one that we associate with the jungle, and one that is complimentary to a minty drink hailing from the tropics as well. Instead of the leafy mint green that the name and the genre suggest, ultra-modern gray-blue is used. While the writing is as plain as can be, the negative space created by the water splash adds sufficient interest. The use of an elephant to represent a beverage is a stretch, but one that in this case works well.
7 This logo design has a name with African flair and a jungle related image to compliment it. A broad equatorial leaf is made up of interwoven lines, which ties into the name. The red, green, and yellow color scheme is generally associated with Africa, but here it is muted just a bit to make it more modern. The gently rounded writing in chocolate brown adds to the overall friendly feeling of the logo. This logo design signifies an interconnected, friendly feeling while also tying into both Africa and the jungle.
Honey & Hibiscus Logo
8 This logo uses another image commonly associated with the jungle—hibiscus flowers. This brand of organic health and beauty products has chosen to tie into both parts of the name. Hibiscus is obviously represented by the beautiful floral image, while honey is referred to by the deep amber color. The writing is simple but full of feminine charm, making this logo design a good example of a jungle logo with womanly appeal.
9 Monkeys are definitely jungle animals, but you would have a hard time finding one in the wild with glasses. That makes this monkey look smart, while his slight smile also adds a feeling of friendliness. The warm color palette is welcoming, making people want to give this jungle creature a chance.
Lion Art Logo
10 What good would any discussion of jungle themed logos be without a reference to the well known King of the Jungle? This lion is not just regal, he is made entirely of a curved and tangled line, perhaps to play on the similarity between the words ‘lion art’ and ‘line art’. Because this line theme is a popular one in modern logo designing, the result is sure to be attractive to modern customers. Black and white may seem a little stark for an art company, and one using a jungle motif at that, but it is a well rounded and contemporary palette that gives this company a very modern feeling.