The top insurance brokers in the world have awful logo designs!
When you think of insurance brokers – especially those who make it to the top 100 in the world, you expect them to have slick and impactful logos, stunning branding and beautiful websites. When we looked at the top 20 insurance brokers in the world from the list put together by Business Insurance for 2015, we were appalled. (You can see the full chart here).
With all the billions of dollars that these brokerage firms deal with, I can not understand how they do not invest in having brand identities that match their stature and communicate to the world the right message.
Here are the top 10 culprits and their horrible logos.