Sometimes it makes sense to have an animal in your logo design—such as when this animal is in your company name, or when you run a business that caters to furry customers. However, using animal images in logo samples without an obvious reason such as this is becoming more and more common, enough that many of us would even call it a trend. Some of this is due to the fact that certain animals are associated with particular qualities, but some seems a little gratuitous. Check out the following ten Animal Image Identities and see what you think.
Squared Eye Animal Image Identity
1 This logo is interesting and attractive but seems to have little to do with the name. The sole image is a cartoonish whale floating happily in what must be the world’s largest fishbowl. A plaid texture in the water adds a modern feeling a little interest. The name is written in upper case letters with serifs that are modern but not overly so. The story behind this logo—hopefully, there is one—could become a part of the company lore, like the Macy’s star logo, to prevent customer confusion.
2 It is hard to imagine trying to separate a pair of elephants, and perhaps this is the reason to use these large and reputedly loyal beasts in this logo. Besides this, the only real relevance between the business and this logo that represents it lies in the joined trunks, which form a U to tie into the name. This logo is not just using the popular animal trend; it also uses the origami logo trend, as the elephants appear to be formed of folded paper. The charcoal color is close to sophisticated black but allows viewers to see the detail in the shape.
Crockery Animal Image Identity
3 This example is different from out previous ones in that it is easy to see how the animal, in this case, a crocodile logo, ties into the brand. While many people might struggle to tie the two concepts together, this image seems effortless. Bright colors dominate and give a sense of youthful fun that is furthered by the juvenile style of the art. The writing is in rounded, lower case letters to further add to the sense of lightheartedness.
4 This logo design is a good contrast to the previous one. While the Crockery logo was friendly, the Forester one is stern and forbidding. Colorful vs. colorless, informal vs. stern: the differences are clear to see. Another key difference is that it is difficult to see why this company, which specializes in car accessories, chose a raccoon as its mascot. While this raccoon is certainly forbidding, it is not a species generally associated with either cars or the kind of attitude that this one is displaying.
Big Colors Animal Image Identity
5 Is ‘whale’ perhaps the next huge logo design trend? We are beginning to wonder, considering that this is the second logo on this short list to use the same creature. In this case, the whale obviously is a representation of just how big these colors are. The whale is almost like a toucan, with a colorful snout on an otherwise stark black body. The writing is informal and gentle to give a friendly feeling.
6 Here is an animal we haven’t seen in any of our logos so far: the peacock. This bird often signifies a variety of things, such as pride, royalty, and beauty, and the color scheme of purple and gold seems to support all of these. It also is made of a letter S, which adds a touch of cleverness. Because purple often represents spirituality as well, it is doubly appropriate as a color. The name is written in subtly curved writing that follows the shape of the peacock’s body and tail for a well rounded and cohesive image.
Ann Arens Photography Identity
7 A photographer who mainly takes children photos, but occasionally other subjects, needs a very special kind of photography logo. While the brand is clearly based on the main service, it also must be broad enough to encompass the entire scope of the business. Apparently, an impossibly long-legged bird image fulfills both—or does it? In any case, the font, which is thin and round but still somewhat traditional in feeling, is a perfect choice for this photography studio, as are the pastel yet adult colors.
8 Our third bird in a row is designed to portray yet another emotion, in this case, a positive outlook. A bright pink color certainly gives a positive feeling and even a touch of femininity, while the smiley face formed from the bird emphasizes this. Lower case writing in a rounded font matches the emotion of the image perfectly. The bird is only barely part of this logo, which might make you wonder why it is there in the first place.
Lead’s House Identity
9 Here we see a large dog formed from the name of the business. While working a business name into an image is a popular logo trend right now, it is unknown exactly why this company chose a dog. There is a good chance that the company is trying to refer to the loyalty, energy, and fun-loving nature of a dog by using this animal in their image. However, it is difficult to tell, which can lead to a certain amount of brand confusion.
Zoo Smart Logo
10 It’s easy to see why a company with a “zoo” in its name would use an animal image. The letters of the first word are connected to create a perch for a happy little parrot, which is drawn in a vibrant, modern style that matches the bright color palette and the youthful font. Green and other earthy colors give a tropical feeling, while a golden yellow background adds a sunny and positive feeling. Several round elements create a sense of congruency throughout the logo design, from the bird’s eyes to the O’s.