This CSS website is great at selling the product


We posted a while back about a CSS coffee website that was so close to being perfect, but not quite—it was missing a lot of crucial information about the product. That’s why we are so happy to bring you another CSS website review of another coffee brand, one that is getting it right.

The Illy Issimo website avoids the brown coffee cliché and instead uses the brand’s silver and red brand colors. The product is front and center from the landing page onward. A can of the coffee is shown on the front page, along with a list of all of the flavors. The main photo is of a beautiful woman enjoying the product.

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Moving product also seems to be a priority. Prominently placed links on the landing page offer both a store locater and a link to online websites selling the product. Illy will even deliver cases of the product to your home or office. This CSS website is not just great at promoting a brand; it is great at selling the product. And, after all, that is where most business owners get their paychecks. This website is flawless, smooth, and as cool as the drinks the company is selling. It has a European feeling that will complement the Illy brand, and it also has the potential to serve as an ecommerce website. In short, Illy Issimo’s website has it all.

Creativity: 4 stars. Despite its good branding practices and the beautiful photography, there is nothing really remarkable about this website. It is a basic and stripped-down website, but nonetheless a well-designed and attractive one.

Ease of use: 5 stars. This website is extremely easy to peruse and offers quick links to shop or find out more about the product. Ease of use may be the main reason for the bare bones organization of the website. Whatever the motivation, we love it.

Functionality: 5 stars. Not only can you connect with the brand via different social networking websites, you can even buy the product. This website is versatile enough to do it all, and to do it on just a few pages. This website may not have all of the frills, but it has all of the necessary elements of both a branding website and an ecommerce website in the same streamlined package.

Content: 5 stars. The copy is for the most part well-written, although there are a few awkward bits of phrasing and grammatical errors (capitalizing ‘Master’, for example). The drink descriptions are scintillating and make us want to try the beverages.

Appropriateness: 4 stars. This website is a great fit both for the Illy brand and for the product being sold, Illy Issimo. While the colors tie into the parent brand, the website is obviously dedicated to the drink and does a great job of selling it. This is a product oriented website that is geared toward a young, savvy market where cold coffee is a necessity and drinking a great brand of it is just as important.


Overall: 4.2 out of 5 stars.