How often do you visit a book’s website before buying? Not often? The author of the book Think Unstuck is hoping that you will. The Think Unstuck website represents the book of the same name, with testimonies, previews, and links to booksellers offering the title. Although this is somewhat of an unconventional approach to bookselling, in this case we think it works.
The book, complimented by a short blurb about the book, takes up the upper left hand side. There is no navigation bar, which is fine for such a small website. In fact, this website is made of only one page unless you count pop-outs and links. The simplicity of the design is a good fit for the relatively small amount of information offered here.
Website Reviewed: tannerchristensen.com/think-unstuck/
What makes you buy a book? Whoever designed this website clearly gave some thought to this question as well. Is it because other people like it—if so, there are testimonials to show you this is the case. Is it because of the writing style? Check out the page logo samples on the website. Do you need a book to solve a problem? Quotes at the top and the bottom of the page show that Think Unstuck is a problem solver as well. Last, if you are the type to ‘judge a book by its cover’, the cover is placed in the upper left hand side, the first place most people look.
This creative design speaks well to the creativity held within the book. After all, you would not think much of a creative brand with a bland or barely functional website. While we don’t find books by searching the web, and we bet this is the case with most readers, we think that many people will be just intrigued enough by this website to give the author and his book a try.
Creativity: 4 stars. We appreciate good organization—who doesn’t? The website has been creatively designed so that a wealth of information is fit neatly onto one small page. In addition, very simple visual elements are used to avoid detracting from the book itself. However, the website is so plain that it has a template feeling to it. A few more visual details might give a finished feeling that is still lacking.
Ease of use: 5 stars. Again, you don’t get much easier than one page with a few links and pop-outs.
Functionality: 5 stars. You can ‘like’ the book on Facebook, follow the author at his own website, or even visit the websites of the people giving the testimonials. These all add to functionality of the website while also building credibility.
Content: 5 stars. The content is well written and grammatically perfect—but then, isn’t this what you would expect from a literary website?
Appropriateness: 5 stars. A small succinct website is exactly what a book like this one needs to sell itself. We expect a website selling a book about creative solutions to use a few creative solutions of its own. This site does not disappoint!
Overall: 4.8 out of 5 stars.