Most of the time, a logo leaves the first impression for a business. It is what people see in advertisements, billboards and even official communication. It is the symbol of the identity of a business. This is why it needs to be done right.
The process of creating a logo is not easy as some may think. It is tedious at best. Combining various elements together to form the right logo takes time and even research. Sometimes it’s not even the right combination of text book factors that results in the right logo. More often than not, it is the perfect combination of logo elements and the values of a brand:
The choice of font is an important factor in the overall appeal of a logo. It dictates the style and tone of the logo. Elegant logos are those with a hint of cursive or serifs. On the other hand, the sans serif logos inspire an atmosphere of seriousness.
Whatever the typography used for a logo, it is important to maintain consistency in usage. A variety of fonts will only indicate indecision for a brand. It must be consistent so that people will easily identify it for years to come.
Graphic designers turn to symbols most of the time when creating a business logo. Symbols can create instant recall for a brand. It can also enhance the perception about a business.
However, choosing symbols should not be a careless endeavor. While symbols are interesting, they are also open to misinterpretation. A logo will become the embodiment of a business especially its vision, mission and quality of products and services. The wrong choice of a symbol can destroy the reputation of a brand.
Colors are the best counterpoint to a boring logo. It can add appeal, impact and even personality to a brand. From a psychological perspective, colors are said to inspire feelings and moods among people.
Blue, brown and black are said to add a sense of seriousness and formality to a logo. Red is seen as a dash of creativity and courageous taste. Green is the default color when it comes to environment friendly advocacies of a brand. Yellow adds vibrancy. To add a unique touch to a logo, color combinations can also add to the value and character of a business logo.
Words and Taglines
If colors, typography and symbols are seen as factors open for interpretation, a tagline carries with it a more direct way of catching the attention of people. It is thus important that a tagline is snappy but sweet at the same time. It needs to be concise so that it can move like wildfire through word of mouth, especially in social media circles.
A tagline does not have to be a sentence at all. It can be a broken fragment. Or even single words. The important thing is that its wit factor must be very high. When done successfully, a tagline can represent the brand of a company across the globe. That’s no small feat for only a handful of words.
The Essentials of Logo Design
The process behind the creation of a logo is complex and needs critical thought and breathing room for revisions. It depends a lot on creativity and must be fun and serious at the same time.
A successful logo will become the very essence of a brand. One sight of this logo and people should easily remember the quality of service and commitment to success of a company. It takes the perfect blend of typography, symbols, colors and words to make a logo memorable. Sometimes it all boils down to luck.
The logo must be the ambassador of a brand. It must remind everyone, especially the target market, that the business is dedicated to providing the highest quality in terms of products and services. A logo is more than a picture. Over time, it becomes the brand itself.