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UPDATE: This article is from 2015. We closed down our Dubai studio in 2020 as part of the plan to take Spellbrand completely virtual / remote / online.

2014 is almost at an end and the new year is bringing some exciting news to SpellBrand. Following on from our Sydney office opening at around the same time last year, we are opening our new Dubai office in the prestigious Nassima Tower, Dubai in 2015! This is part of the global expansion that SpellBrand has embarked on with new offices in Bangalore (India) and Toronto (Canada) scheduled to be opened in 3rd quarter of 2015.

At Spellbrand, we always advocate that a business is successful with a clear strategy and we practice what we preach. Our strategy involves utilizing and leveraging partnerships around the world to reach more businesses that need strategic positioning and branding services. We do not however confuse goal setting with Strategy. Our goal is to open a new office in a new country every year. But our strategy is to add value to the local business scene with our services. If our goals do not align with the strategy, we give strategy preference over goals! Case in point, we were almost at the verge of opening an office in Hong Kong this year but decided to back out because we felt that the Hong Kong business scene and the various partners that we engaged with, did not align with our overall strategy.

The Dubai office would be our anchor point for the whole Middle East region from which we have numerous clients and a ton of successful projects under our belt.

People and companies come to Dubai because of its historical importance as a trading hub, its business-friendly practices, its highly developed infrastructure, and standard of living, all comparable to any global city. – Sameer Sortur, AngelHack Ambassador, Dubai.

With the vibrant tech and star up scene and the resurgence of investment in Dubai, we felt it is a good time to plant our flag and get closer to our clients as well as the sea of entrepreneurs in Dubai who are looking to partner with a branding agency that specializes in positioning strategy. With the Dubai Internet City, the Cribb and a 2-day hackathon, sponsored by TURN8 seed accelerator program to inspire innovation and entrepreneurship Dubai is fast becoming a venture hub for the Middle East.

It is a proven fact that most tech ventures and start ups struggle to become successful and profitable. The primary reason is the lack of good strategy. They usually have great ideas and talented teams working on these ideas. However, due to lack of experience or clarity, the leaders of these start ups mistake ambition, determination and goal setting for strategy. Nothing can be further from the truth!

As mentioned above, goal setting is not strategy. Having ambition or determination is not strategy either. A strategy is a process of identifying the opportunity, creating a set of guiding policies and then using a set of cohesive actions to implement the policies to make that opportunity a success. At SpellBrand we specialize in identifying and creating positioning and brand strategies for companies and supporting these strategies with the right visual language and marketing.

We would like to thank all our previous and existing clients from Dubai, Abu Dhabi, Doha and the Middle East for giving us the opportunity to help them create their awesome brands.

If you are interested in partnering with SpellBrand to bring our awesome branding services to your country, please call me on +1 646 568 5583 to discuss either representing our brand as it is or working with your own brand image and having us as your implementation partner.

Mash Bonigala

Mash B. is the Founder & CEO of SpellBrand. Since 1998, Mash has helped conscious brands differentiate themselves and AWAKEN through Brand Strategy and Brand Identity Design. Schedule a Brand Strategy Video Call with Mash.