Many of the websites that make it to our ‘World’s best Web Design’ page have CSS designs that are flashy, bright, artistic, or otherwise very eye-catching. This may lead many people to think that they don’t need professional website design because their website is more straightforward. The Joyent website is a great example of how to use this type of web design for a site that is simple, professional, and highly usable.
Website Reviewed: http://www.joyent.com/
Joyent is a business offering services and website software for cloud computing, which has been hailed by many as the IT solution of the future. Because this is a new concept for many companies, it is especially important to have a highly professional brand but also to include a great deal of information about the concept. CSS web design has allowed Joyent to meet both criteria in a simple and stylish way.
The gray and white color scheme helps the orange that is used both in the software logo and as an accent throughout the design to stand out. All information is accessible from a navigation bar at the top of the page. The right side of the page has a bar with customer testimonials as well as the products that they refer to.
These same pages can be accessed at the bottom as well, making the website easy to navigate by a variety of means. Each link takes viewers to an ‘overview’ page of the category and offers links to more detailed inner pages. This may seem like a lot of ‘clicks’ to get to any one destination, but it is an intuitive way of organizing such a large and extensive amount of information.
Despite the excellent organization used throughout the website, the pages tend to fill a little crowded and heavy with information. There are a few ways this could be remedied. First, breaking the wording up with pictures, photographs, or other visual devices would be highly advantageous. Second, organizing the information with bold lettering, bullets, or other organizational devices would definitely make the words more palatable. A few bulleted lists are present throughout the website, but not nearly enough to render it less overwhelming. As it is, it is difficult to glean a lot of information (despite the information definitely being there) simply because of a lack of prioritization.
Creativity: 5 stars. Are we crazy to give a ‘5’ for Creativity to a website with only a handful of colors and virtually no images? In this case, the simplicity itself is the perfect creative touch.
Ease of use: 4 stars. It can take a while to find what you need, but in general, the website is designed for easy access to information.
Functionality: 2 stars. There is no contact information present outside of the contact page, which seems unusual. There are no Facebook or other social networking pages. In general, these are mandatory for modern business, especially ones like Joyent that focus on business-to-business work.
Content: 4 stars. The content is well-written but, as we mentioned, it could be organized to be more understandable.
Appropriateness: 5 stars.
Overall: 3.0 out of 5 stars.