Client: Smarter Level Cloud Software Logo Design
Type Of Project: Logo Design
Client Location: Mexico
Smarter Level works with Microsoft Technologies to offer Cloud Services (Web Hosting, Dedicated Servers, Cloud Servers, Exchange Hosting, Office 365, Windows Intune, CRM, and others). They also sell Microsoft Licenses and third-party software. Other services that they provide are IT Services (Tech Support, Software Development, and Web Design) and more. The brand’s vision and mission are to be one of the leading Information Technology companies in Mexico and Latin America.
However, the brand wanted a logo design and brand identity that was fun and less serious than most of the logo designs found in that market segment. To achieve this we created a clever logo icon made up of a cloud and a bulb to represent bright ideas and creativity. This gives the logo a message and at the same time makes it quite friendly and welcoming.
Client: IT Security Brand Logo Design
Type Of Project: Logo Design & Identity
Client Location: Körperich, Germany
NT Shield has the liability for the security of their clients. They provide virtual encryption services with the purpose of guaranteeing the security, integrity and authenticity of clients’ data transmission, as well as consultations concerning the infrastructure of IT Security. The client wanted us to design a symbol which bestows the clients a sense of privacy and certitude and infuses them with the sentiment of being safeguarded while communicating or browsing the Internet is to be preferred. The symbol should contemporarily emblematize professionalism in a certain sense and should not be thoroughly filled. Furthermore, an abstract logotype intended for a server could prove to be of interest.
On the other hand, resemblance to a lock is absolute taboo. Additionally, a customer should desirably recognize their logotype after having perceived it for a moment. Largely, minimalism is presumably the proper theme.
The important aspects of the logotype has been mentioned in a major extent. The keywords which best describe the desired appearance of the symbol are: privacy, security, stability, professionalism, minimalism. To convey this meaning and bring these keywords to life we created an abstract iconic symbol made up of the initials of the company and infused the abstract design with pattern and depth.
The result is a dynamic, solid, robust and eye catching IT security logo design that serves the client quite well in communicating their brand vision.
Client: B2B Office Furniture App Logo Design
Type Of Project: Logo Design
Client Location: Los Angeles, CA
IQubed is building the first online platform that will empower B2B office furniture buyers with the intelligence to make the best choices. Driven by a proprietary pricing tool, and other intelligence features, IQubed users can learn how, what, and where to buy office furniture and what they should pay to furnish their company. IQubed Furniture Genius service takes intelligence to the next level by brokering multiple, ready-to-order quotes from qualified dealers at the best prices. As the leading community of active office furniture shoppers, IQubed will serve dealers and manufacturers by connecting them with the customers they are looking for.
The brand is built around IQubed being the source for intelligence–perhaps more so the secondary meaning of the word as used in military or political terms–for office furniture buyers. The IQ represents intelligence. The “quebed” is a play on cube which itself is slang for office cubicle.
To bring this brand to light, we created an interesting icon of a light bulb with a cube inside it. This signifies, ideas, intelligence, power, source and so on.
Client: Equal Data Services Brand Logo Design
Type Of Project: Logo Design
Client Location: Huston, Texas
Design Analysis: Equal Data Services is a data services firm providing data management services, data quality, data hygiene and verification, email services, list rental fulfillment and related services. Equal Data approached SpellBrand to help create a brand identity that spanned the scope of their diverse portfolio of services and give them an edge over the competition in terms of visual perception.
We created a stunning iconic logo design that comprises of a cylinder which stands for a database engulfed by circles with arrows denoting circular movement in opposite direction. These circles with arrows coupled with different shades of the same color palette turn a simple icon into one with depth and dynamism.
The font selected for the logotype is equally impressive with a bold and yet soft look and feel to reflect the dual nature of the services they specialize in.
Client: Tiered Logic Software Firm Logo Design
Type Of Project: Logo Design
Client Location: Atlanta, Georgia
Design Analysis: Tiered Logic is a software firm in Atlanta focusing on developing software for the real estate market segment. Apps they develop include listings web apps, real estate facilitation, realtors and agents profile analysis software and more.
To create a logo design that truly reflects the Tiered Logic brand and its brand essence. The brand icon is an abstract letter T made up of squares that not only stand for software but also an aerial view of a block of houses which neatly aligns with the real estate market segment. By warping the logo icon, we also create a subtle hint of the globe to reflect the brand’s global aspirations.
Client: Kuanta Software Factory Logo Design
Type Of Project: Logo Design
Client Location: Los Angeles, California
Design Analysis: Kuanta is a software factory that deals with virtual reality and associated fields. Developing apps that push the edge of technology and create cutting edge software is the core strategy of Kuanta.
To reflect this strategy and to create an abstract icon that would stand the test of time, the talented logo design team at SpellBrand created an icon based on the letter K. With an abstract shape and dots to represent software and virtual reality the icon has some perspective which gives it motion and dynamism.
The font selected for the name is simply elegant and reinforces the nature of the brand resulting in a logo that simply looks stunning.
Client: Terapixel Software Firm Logo Design
Type Of Project: Logo Design
Client Location: Tampa, Florida
Design Analysis: Terapixel is an innovative software firm in Tampa, Florida and creates software for the Mac including apps for time management, productivity apps, software cleanup and more. When they wanted a fresh new logo design they came to SpellBrand.
We created a stunning new logo design that looks fresh and beautiful. We chose to create a butterfly icon for the brand mark and imbibed it with colors that make it pop out and memorable. The wings of the butterfly break out into bits and bytes to create a logo that looks like it is in motion – just like the software firm. An elegant and dynamic logo is the end result.
Client: Deep Dive Developer Labs Logo Design
Type Of Project: Logo Design
Client Location: Seattle
Design Analysis: Deep Dive Developer Labs is a software development unit spawned by Microsoft as an experimental unit and SpellBrand was engaged to create a logo design that would help create impact and also work to motivate the team to come together with a purpose.
The result is a logo design that plays on the name and shows a diver with an oxygen tank and in the background, you see some binary bits that bring home the purpose of the team and gives some context. The icon is beautiful and elegant and would make for a highly brand-able logo.
If you look at the core values that were given by the client, you see that, of course, integrity, innovativeness, teamwork, respectful entrepreneurship and doing the right thing. Now, these are all great core values, but they are… they also have the risk of being generic. So, that’s one thing that we need to really take into account when we are creating a brand identity. In terms of the USP, ‘best in class, the team with a global footprint, the experience of successful, executing the large projects, creating sustainable solutions to cost-wards business needs’. Now, these are impactful kind of USPs, and something can be done with those. And ‘who’s your primary target audience?’ Target firms with hundred plus employees; they are into retail banking, health care, insurance, media, entertainment, security, telecommunications, real estate, government…; they are all over the place. So, it’s a… You could say they are touching almost all the major market segments.
So, we started off looking at not only their core values but also how they want to be perceived. The kind of message that they want to give out, and so on and so forth. Now, we’ve come up with five, actually six, different initial logo ideas.
Client: BlackGrid Solutions Logo Design
Type Of Project: Logo Design
Client Location: Hove, East Sussex, UK
Design Analysis: Located in Hove, East Sussex, BlackGrid Solutions is an IT consultancy company, specializing in software development in the financial sector. The client wanted a clean, modern and crisp looking brand for the new startup. Since the company was new, we did not get much information in terms of the brand values, philosophy or even positioning strategy. The client was actually working on these items. Ideally, we like to work with clients who had already some of this homework so that the design we come up with are more relevant, impactful and align with the vision of the company.
However, in this case, since the client came highly recommended, we decided to pitch in do a little bit of the brand value clarity work ourselves. This required us to conduct a focus group study of the stakeholders. We sent the client our Brand Value Clarity worksheet to complete. This worksheet asks questions whose answers would give us an insight into the value proposition of the company.
Brand Solution: For startups, it is very critical to start the branding process with understanding the value proposition of the company and to anchor that to a story. Stories are important in successful branding and creating the story is half the battle. Without a story to anchor the brand, the company would find it really hard to engage it’s audience and create the right kind of impact and brand recall. These stories could be based on the core values, how the startup came into being in the first place, mythology and more.
As we researched the UK IT Consultancy market segment, we came to the conclusion that a web 2.0 looking design would work well with the emerging market trends of this sector. Most of the direct competition had simple text base logos and hence we felt that a nice iconic treatment would work well to set the client apart. The competitors that did have icons looked quite dated.
So we set out to research and brainstorm ideas that would describe attributes such as geometric shapes, connecting dots, grid images, superimposing, stacking and other ideas that would hint abstractly at the tech and IT nature of the business and at the same time bring the message of service, quality, dedication, passion and commitment to the forefront. After several days of research and sketching, we came up with a bunch of design concepts that reflected these attributes and more.
The challenge with creating an IT Consultancy logo design is that the market is saturated and almost every conceivable design angle would have already been explored or used. To create a unique design that not only aligns with the company’s vision and core values but also look pleasing and stack up against the client’s expectations requires skills, talent, experience and above all a deep insight into branding principles. At SpellBrand, we believe we possess these attributes and have demonstrated this by creating winning logo designs time and again.
When the client reviewed the design concepts, he immediately honed in on the final design you see above, without hesitation. After a couple of minor tweaks and color variations, the design was finalized and we moved on to creating the rest of the brand identity which included matching stationery design.
Software Startups Logo Design
Software startups logo designs are an important part of success in this growing industry. There are so many different software companies and startups and such a variety of niche fields in the world that a logo design is an important part of showing customers what makes your business different from the others. Here are several things to think about when choosing this crucial part of your branding strategy.
Style. What kind of a startup are you? What is your style? The style that you choose for your logo will be translated in many different ways throughout your business. It will affect the decorations in your locations, the aspects of your website, and the way your employees interact with customers. Are you classic or modern, friendly or formal, practical or full of frills? Before you begin the process of having your brand created, you need to decide on a style that will define your company.
Colour. Colour is definitely an integral part of all logos, but software brand marks especially. Through your color, you communicate not just your style, but the key values of your company. If your company aims to make customers’ lives easier, you can show this in a relaxing blue or green color palette. If you are trying to attract attention to your company, you may want to try colors that attract attention such as red, orange, and yellow. If you are a ‘black and white’ company, blacks, whites, and grays are all logical choices. Colour can be used to communicate just about anything if you use it wisely.
Shapes and Images. There are several choices when it comes to these designs. First, you can choose to use an image in your logo. Whether this image is related to the field of IT or related somehow to your business, it’s important that it somehow tie into your company in a unique and recognizable way. If there are no images that are meaningful, you can use a more abstract image made up of shapes that represent your company in a more symbolic and less direct way.
Wording. The wording is an important part of your logo. Not only must you choose what font in which to write your company name and how the words should be oriented around your chosen images. Another thing to consider in designing is whether or not to include a tagline. Taglines are effective ways to communicate important things to the audience, but they also can detract from the image if not handled properly.
Your brand should a unique expression that is relevant to your company and your company alone. Nothing else will have the same impact on your target market. A professional logo designer will be able to design marks that perfectly represent your company and draw in customers who want products and services just like yours. A logo is too big of a piece of your company to leave this job to anything less than a trained, experienced professional.
Top 10 Software and Hardware Logos
Why is software logo graphics so important? Even if you don’t own a software-related company, there is much to be learned from the logo graphics used in some of the most profitable software logos and computer hardware logos. A software logo graphic is unique among company logos because it must be appealing to wide range of consumers—that is, everyone who owns a computer—and sell a prohibitively expensive product. There are a variety of ways that these top ten products accomplish this lofty goal, but all are very successful.
Microsoft must have one heck of a design team because this company gets credit for number one of the top ten software logo graphics. This graphic clear, colorful, memorable, and offer a good representation of what the software in question is for. Best of all, this logo, like almost all Microsoft corporation logos, uses the same font and color palate as other Microsoft products, tying the company’s many products together. This is a good example of how a corporate logo software can set the standard for company-wide branding, created by a master logo maker.
When choosing shapes for logo graphics, many graphic designers have quite a dilemma. What could be more business-like than a square? On the other hand, circles are friendlier shapes. Hewlett-Packard gets around this classic question by including a rounded square and a circle in its logo. Now that’s a win-win situation! This logo distinguishes HP as a computer hardware giant with the classic blue seen in the Microsoft logo and many other software related logos. There is no graphic, which may be because this company has too much of a large range of products for a single image.
Dell uses a circle in its graphic, which makes the logo and the company alike feel friendly and inclusive. Its lettering is done in simple block shapes with the ‘E’ turned onto its side. This makes the ‘E’ appear to be forming a square, forming yet another square/circle combo in this category of logos.
Less is more when it comes to this computer hardware industry giant. This company has opted for an ultra-simple logo, with the same blue of many other hardware logos and strips of negative space that break up the letters. IBM is too creative of a company for unembellished text in its logo graphics, but these stripes add just the right amount of interest. As a bonus, these stripes also look like the horizontal blinds that are commonly used in offices, where an IBM product is very likely to be used.
5. Red Hat
Unlike many of the software companies mentioned so far, Red Hat is a company that focuses on creating free and open source software. It is only fitting that their logo looks very different from most software logo graphics. It shows its willingness to let the public use their products with a circular shape. A detective like a man is placed in the circle wearing a bright red hat. Not only does this image tie into the company name, it gives the impression that the company is a hip and even somewhat subversive entity in the software market.
At first glance, the Ubuntu graphic appears to be very different from any of the programs mentioned above. First, it uses a warmer range of colors, with reds, oranges, and yellows. The writing is entirely in the lower case and written in a soft, rounded font without serifs. However, it also utilizes the two-shape design of Dell and HP. You can clearly see the circle in this logo, but there is also a triangle implied by the three different colors and the three dots. A triangle adds a hard edge and a dose of strength to the circle’s inviting softness.
Bungie is not your average software company. Instead of making practical programs that you will use every day in your office, Bungie creates the games you play when the work is over. The computer game logo graphic reflects the fun nature of the company. The arc above the company came seems to be a ball bouncing toward you. The message is that you are being invited to join in the game.
An honorable mention goes to Linux for their adorable penguin mascot graphic. This cute and cuddly logo was not designed with subliminal impressions in mind; instead, it was a winning entry in a logo graphics contest for Linux. The message is that Linux is a company of the people and by the people, one that takes their audience very seriously. The name “Tux” that has been given to the penguin is phonetically similar to the company name, so there is some corporate tie-in.
Accenture avoids logo graphics by using their name as a logo with just one simple, meaningful embellishment. The company name is written in a simple black serif font, and there is an accent above the name in the shape of a “more than” sign from elementary math. The message? That Accenture is simple, classic, and more than it appears.
Blender’s logo graphics just may be the most original of this group. This graphic features what appears to be a blue eye in the middle of an orange orb. The blue is calming, while the color orange is stimulating, creating an interesting effect. This logo is definitely strange, but also strangely appropriate for a company known to be cutting edge.
It is no coincidence that the ten most powerful software and hardware logo graphics also belong to some of the most successful software products and hardware companies on the globe. A truly unique logo can make your company appeal to a wide audience, while a mediocre one can ruin your chances at success. In the software or hardware industry, consumers are investing a significant amount of money in a product they likely have never tried. They have to trust that the company is going to deliver a useful and useable product. The logo tells the public whether the company is worth the expense. Whether a company is creating products for businesses or products for leisure, the logo is an important part of the corporate identity.