Social Media Basics For Business Owners

Social Media Basics For Business Owners
In this episode I talk about the basics of social media for business owners and how they can start off getting involved with online marketing.

Hi, welcome back. It’s 2014, and hope you guys have had a great holiday season. First video for this year is something that I consider very critical to all business but, more specifically, tech start-ups… clothing and fashion brands. And that is ‘Branding your social media presence’.
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Watch Who Handles Your SM?

Social media is one of the best tools in a marketer’s arsenal, but also one of the most dangerous. Because it’s a more direct form of communication, there are no built-in ways to screen messages for offensive or inappropriate content as there are in print advertising and public relations (granted, mistakes are still made in those mediums, but it’s far less likely to happen than in social media).

What it boils down to is that you have to be extremely careful about who manages all your social media accounts. Even responsible employees can make mistakes, but some are more prone to risk than others.
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