Top Social Media Management Tools

Top Social Media Management Tools

Marketing on social media has come a long way. Compared to even 2 years ago, there are tons of robust and super effective social media management tools that can turn a regular marketer into a social media ninja! In this article, we look at the top social media management tools and try and compare them.

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How to Preserve Your Brand’s Visual Identity When Using Image Post Templates

How to Preserve Your Brand's Visual Identity When Using Image Post Templates

Branding is what people say about you when you are not in the room. This famous quote by Amazon’s Jeff Bezos reflects perfectly the way human memory works – we don’t store carbon copies of previous experiences in our brain, we only recreate them instead, essentially making a series of educated guesses based on the most salient (for us) characteristics of an item or event.

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How to Create the Perfect Instagram Ad

How to Create the Perfect Instagram Ad

What makes an Instagram ad compelling? Surprisingly, it’s not how spectacular it is on its own, but its relevance to your target audience or, simply, being shown in the right place at the right time. To figure that out, you need to know two things – your target audience and what Insta ad options you have available to cater to that group.

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Instagram vs Website: Which One Is Better For Business Promotion?

Instagram vs Website: Which One Is Better For Business Promotion?

Online businesses use different strategies to generate leads and increase conversions. There are many ways to establish a quality web presence for a business in 2017. Apart from having a website, a business is expected to have active social media profiles. Social networks are gaining traction due to the audience coverage and a vast range of business marketing tools. With new features added on a regular basis, Instagram is one of the fastest-growing social networks. Today companies and entrepreneurs are bidding on their business Instagram accounts even more than on their websites. Can Instagram serve as a viable substitute for a full-blown online resource? Or should you stick to a website in promoting your business? Let’s look into that!

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