Marketing on social media has come a long way. Compared to even 2 years ago, there are tons of robust and super effective social media management tools that can turn a regular marketer into a social media ninja! In this article, we look at the top social media management tools and try and compare them.Continue reading
Branding is what people say about you when you are not in the room. This famous quote by Amazon’s Jeff Bezos reflects perfectly the way human memory works – we don’t store carbon copies of previous experiences in our brain, we only recreate them instead, essentially making a series of educated guesses based on the most salient (for us) characteristics of an item or event.Continue reading
To grow your fashion brand, you need influencers on your side. Here’s how to do that using Instagram influencers to grow you fashion brand!Continue reading
An ultimate guide to creating your social media marketing and includes an explanation of how to use social media as well as how to implement campaigns.Continue reading
In this article we look at leveraging social media and understand how to create your social media strategy with an actionable plan and steps. This includes segmenting and messaging tips too.Continue reading
Instagram is a clothing brand’s best friend. Here are some effective tips on how to market your brand on Instagram which will increase sales and revenue.Continue reading
Hi, welcome back. It’s 2014, and hope you guys have had a great holiday season. First video for this year is something that I consider very critical to all business but, more specifically, tech start-ups… clothing and fashion brands. And that is ‘Branding your social media presence’.
Social media is one of the best tools in a marketer’s arsenal, but also one of the most dangerous. Because it’s a more direct form of communication, there are no built-in ways to screen messages for offensive or inappropriate content as there are in print advertising and public relations (granted, mistakes are still made in those mediums, but it’s far less likely to happen than in social media).
What it boils down to is that you have to be extremely careful about who manages all your social media accounts. Even responsible employees can make mistakes, but some are more prone to risk than others.