All successful companies have a memorable logo to help provide a visual representation of their brand. It takes careful planning to find the best fit for a business logo. But when a business does it right, there is no more need to drastically change the logo. Through the years, it will come to embody the quality of the brand.
The aesthetics of a small business logo may seem like rocket science for any starting business. But its guiding principles can be easily understood. When in doubt, always decide on logo factors which will contribute positively for the brand of the business. Here are some guidelines which can help a starting business choose the best fit for their logo:
Simple Is Always Better
Any business can never go wrong with a minimalist approach to their business logo. After all, simple is always beautiful. As far as a business logo is concerned, a simple logo is easy to reproduce. It can be conveniently used in any official communication, marketing proposal or corporate event. A simple logo can be recognized easily whether it is printed in a large billboard or in a small coffee cup.
In crafting a business logo, a business should remove distracting design elements to easily engage the people, especially the target market. However, a balance should be reached in logo design. Take care not to remove too much buzz in the logo so that it will not appear boring.
More importantly, a simple business logo can instantly represent the business plan of a company. This is what experts call the “elevator pitch.” A logo should be able to reflect the brand quality of a company so that it can convince prospective clients or business partners – even when the logo is presented quickly in an elevator, so to speak.
The Imagination of the Audience
A logo should entertain and engage audience upon first glance. It should stimulate the imagination of people to associate positive qualities into the brand of a business. Avoid designing literal logos as this tends to be boring. Likewise, stay away from overly abstract designs otherwise potential clients and partners may lose sight of the message of the brand.
Whatever logo design you choose, an important consideration is that it should make people remember your products or services. It should serve as a visual cue about brand quality.
Logo Longevity and Flexibility
Popular themes and trends may change when it comes to business logos. But as a rule, a logo should be able to stand the test of time. It should have familiar elements that will let it endure years of design trend changes.
However, a business logo should be flexible enough to accommodate subtle changes throughout the years. Minor revisions typically happen but they should be done without sacrificing the overall look of the logo.
Apart from longevity, a logo should have flexibility and versatility to adapt to most commercial markets. Through the years, the most successful logos are those that feature both an icon and a text logo.
The Stability of Vector Design
Creating logos using vector technology is still the industry standard. Vector based logos have consistency in contrast and balance, whatever medium it is used. Although logos with 3D rendering may appear more visually stunning for some, it may appear unstable in certain situations.
The consistency of a vector based logo is helpful in creating a coherent theme for marketing materials and official communication. Moreover, it is also easier to accomplish a 3D look in a logo with the use of the canter effect in vector technology.
Research for Uniqueness
A business logo should always strive for uniqueness. This helps create a definite identity for a brand. Thorough research should be implemented before a logo design is finalized. The business logos of the competition should be carefully noted. Likewise, the typical elements of a logo should be benchmarked. These efforts will help create a distinct logo for a business brand.
More importantly, a logo should be an excellent reflection of the mission and vision of a company. It is more than an image; a logo is the representation of brand quality when it comes to products or services.