Google Shows That Keeping It Simple and Relevant Logo Design Is Keeping It Relevant: As a logo designer knows, many business owners are disappointed by extremely simple logos. Many feel that they simply haven’t gotten their money’s worth or that they could easily have come up with the same design. However, people in the world of graphic design know that the simplest designs are both the most difficult to develop and the most likely to be meaningful over the test of time. The well known Google logo is a great example of this principle.
Google’s logo features simply the business name written in an ultra simple but distinct font. Primary colors make this relevant logo seem fun and accessible, an impression that is bolstered by the predominantly round shapes of the letters. This minimalist logo may seem understated, but it makes a distinct statement about the company, one that has kept people visiting the site for more than a decade.
It is a testament to the versatility of this relevant logo that it has been modified by the company for a variety of special occasions. Google usually has special relevant logos for holidays and even for diverse events such as the anniversary of the popular vintage video game Pacman. All are recognizably Google, in part because of the very basic yet unique nature of the mother logo design.
This versatility is one of the key elements of the brand—after all, who doesn’t want a versatile search engine? It also has made Google the subject of several joke websites. If you want to see just a few hundred of the permutations that this relevant logo design can undergo without diminishing its power, check out one of the many copycat websites, such http://www.logoogle.com/ for a good laugh. This site offers a variety of humorous relevant logos, both official and reader submitted. Into Disney movies? Try Shroogle, with an ogre theme. Have a thing for dairy? You’ll love searching Mooooogle. On Dental Carie Awareness Day, Gargle may be your internet favorite. These are just a few of thousands of options.
Google has managed to do what every business dreams of: entering the mainstream imagination and creating a brand that people recognize in any situation and in almost any form. If switched into another color, another size, or even another font, people all over the world will still recognize the bare bones of this well-known logo. It is hard to think of another company that has been as successful, but here are just a few that are at least approaching this relevant logo success:
What do all of these have in common? They are all incredibly simple and relevant logos, with the staying power to become iconic. More complicated logos are difficult to remember and recognize, while ones that follow trends with slavish devotion simply never gain the longevity needed to become part of the American consciousness. Good relevant logo design is as simple as it possibly can be while also being completely unique and personal.