You are probably used to the idea of maintaining your home and your car. Even your clothing needs occasional washing and pressing. However, many ecommerce website owners do not realize that their website needs maintenance as well. Here are a few ongoing tasks that your website will require.
- SEO updates. Fresh text is essential to maintaining your page rank. In addition, you need to keep constant track of how keywords in your industry are changing and maintain a website that is optimized to the most popular keywords of the day.
- Deletion of old files. Many website admins do not delete files—they rename them and replace them with a newer one. However, this can be a major issue when a customer searches your website or otherwise stumbles upon an out-of-date version. Another consideration is that older files often have security weaknesses that can be exploited by hackers. Hackers look for these files when evaluating a website.
- Back Ups. Some hosts automatically back up your files on a regular basis, but just as many do not. Using your FTP client, download a complete version of your website and store it. Do this on a regular basis—exactly how regular depends on how often you back up your website and how much information you can afford to lose.
- Improvements. There are new innovations coming at lightning speed in the world of ecommerce. You should be on top of these improvements and evaluate whether they would enrich your ecommerce website. This will make every visit to your website a new and interesting experience for customers while maintaining a modern, technology-forward brand.
- Security. You can bet that hackers are constantly looking for new ways to breach your security, which means that you should always be looking for new security features that thwart them. This can be outsourced if you do not have the technological knowledge needed to make your website safe—both from your end and that of your customers.
- Browsing from a customer’s point of view. You should routinely visit your website from a variety of browsers and see how it works. Information should be up to date, all links working, no missing pages or images, etc. Look for evidence that your security has been breached as well. Browsing your ecommerce website occasionally is the most important part of maintaining your website because it deals with the parts of your website that your customers interact with on a daily basis.
- Testing. The best ecommerce websites are in a constant state of testing and improving the customer experience. Your market is unique and will respond uniquely to different elements, so following your competition is not enough.
Maintaining your website is a 24/7 task, which is why many ecommerce website owners outsource some or all of these tasks. It is essential to maintaining a secure website and making the customer experience better. Ecommerce is a field that is constantly changing, so you need to be changing constantly as well.