Olympic logos seem to be getting more controversial by the year. A notable modern example lies in the London 2012 logo design that has created so much uproar, especially in the British sporting community that feels it is poorly represented by the logo. For this reason, many people are waiting with a mixture of suspicion and anticipation for the release of the Rio 2016 logo. If you are one of those who cannot wait to see this image, be happy knowing that it is one step closer to being released.
The Associated Press recently reported that the logo has been selected by a panel of twelve Brazilian judges including the Rio 2016 president Carlos Arthur Nuzman. From there, it was sent to the International Olympic Committee for a final stamp of approval. All that is left is for the logo design to be approved (which is probable) and then put on ice until it is officially unveiled. According to the Brazilian government, this will not occur until the New Year’s Eve celebration on the world famous Copacabana Beach.
Although you will not be seeing the logo design until December 31st, the committee has released key information about the Rio 2016 brand, which gives a little insight into the type of design we will be seeing in just a few short months. The Olympic committee have expressed that the logo design and brand is representative of vibrant Brazilian culture and carries the “passion and transformation” that are part of the Olympic Games.
Several Brazilian logo design agencies were given the opportunity to submit a design. The finalists were paid a little more than $5000 USD and given a certificate of recognition for their contribution to the event. The winner, who likely does not know their status yet, will be paid almost $25,000 USD for their brand and given a contract to perform further branding and design services for the event. This is quite a windfall both financially and in marketing terms for the winning company.
While there is no predicting the type of logo design that we will see, there are a few intelligent guesses. The colors of the Brazilian flag will likely be used, as a nation’s colors are commonly used in Olympic logos. Vibrant tropical images and/or colors are also likely choices. Last, images and other elements that represent Brazil’s success as a blended culture, a “melting pot” as we Americans would put it, will probably be present in some form.
Logo design often requires a somewhat complicated process, but nowhere so much as the field of Olympic logo design. “Design by committee” can be somewhat of a nightmare for everyone involved, but it is worth the trouble if the result is an attractive logo design that represents the company or event perfectly. In this case, we can only hope that the Rio 2016 logo fares better than the London 2012 one and that it is embraced by the people that it represents.