There are retail businesses everywhere and sometimes businesses find it difficult to insure that they are recognized. An important aspect in getting recognition from your community is to insure that your retail logo design is up to par. There are so many retail businesses in cities and towns that the consumers begin to not even notice if a new store has opened. This fact makes it very important to insure that your logo gets the attention it deserves in terms of a strong logo design placement.
It goes without saying that many times businesses close down because nobody gave them a chance. They didn’t have the chance to show consumers that they are good stores. A lot of this is due to the fact that they didn’t bring enough attention to themselves. They opened their doors, hung out their shingle and everybody just kept walking by. There are many things that small businesses can do to insure that this does not happen to them.
The first step is to start advertising before you open your doors and a good custom logo design. Make it a big deal that you are opening a new store and that it will provide all kinds of great products for the local consumer. Plaster your branding all over these advertising your website with your logo. People will pick up on it and they will begin to recognize your business long before you have even opened.
The next thing that you can do is to hold a huge grand opening. Get local radio stations and news stations to stop by and really make it a big deal. Plaster your brand identity all over the place and make sure that it is shown on TV and talked about on the radio. Go all out with balloons, banners and signs. Give away small promotional items that have your retail brand on them, anything to insure that the public knows your there. You will gain a lot of attention by doing this and the community will know that you exist as can been seen in the anatomy of a logo design.
The best thing you can do after your grand opening is to continue to advertise. A lot of small businesses don’t advertise enough and people forget that they even exist. While building your business and marketing plan, you will want to insure that you are devoting a good portion of your budget to advertising. You have to get people in your store in order to succeed.
Top 10 Store Brand Logos
Many people don’t think about the branding behind store logos because they don’t have national advertising campaigns. However, these products definitely have a recognizable brand, one that is often built on their logo alone. People who buy store brands buy them based on impression alone, and the logo is a huge part of that impression as opposed to the elegant online boutique logos. Here are ten store brand logos that are both communicative and attractive.
1. O Organics Store Logo Design
2. Up & Up Store Logo Design
3. Great Value Store Logo Design
4. President’s Choice Store Logo Design
5. Safeway Select Store Logo Design
6. Primo Taglio Store Logo Design
7. Archer Farms Store Logo Design
8. Western Family Store Logo Design
9. Private Selection Store Logo Design
10. Market Pantry Store Logo Design
As you can see, store brands all want to seem like a high quality product for a great price, but they go about this differently. Whether it’s a calming blue and white color scheme or a bold, sophisticated black and gold one, all use color to communicate. Images tend to be eschewed in favor of shapes, giving a simple but elegant result. Many people buy store brands despite the lack of advertising, which must mean that these logos are doing their job. If you have a logo designed for your company, you can have the same advantage: an image that speaks to the customer in a subtle, yet effective language.