Religion and politics are two topics that are largely avoided in the business world and it’s easy to see why. These subjects can be divisive and even offensive to some audiences. This is why, although most Americans consider themselves religious, most businesses feel uncomfortable displaying their religion in their logo when using online logo design. However, there are several different types of businesses in which a religious logo is appropriate. For some businesses, a Christian logo or other religious logo may be a very positive addition to their personal brand.
1. Businesses that have a clear religious affiliation.
If you are running a Christian bookstore, then a Christian logo makes sense. Similarly, if your business is aligned with any type of religious organization, such as a hospital logo sponsored by a particular church, a religious logo makes that relationship clear to your community. Some religions are well known for their social services and medical services, so a religious logo can be a very positive addition to these ‘brands’. Any business that is directly linked to a religion should display their religious logo with pride.
2. Businesses that operate in a community with a clear religious majority.
If much of your general audience practices a different religion, overtly displaying yours may actually drive customers away. The same goes for communities that include a large range of religions or that are divided by religion. However, if your general community or even just your target audience is mainly of one religion, showing your affiliation with a Christian logo or other religious logo may be a good business decision because it makes you seem like one of them.
3. Businesses that are moral in nature.
If your business depends on people trusting you, a religious affiliation may indicate that you have traditional values such as honesty and fairness. While it is never okay to lie about your religious affiliation, there is nothing wrong with proudly displaying it to your own advantage. Businesses that might benefit from a religious logo in this manner include charities and other social causes. Some financial operations may also gain customer confidence from using a religious logo.
If you are uncomfortable using a directly religious logo, there are other options. Many religions have secondary symbols that are less overt but still show a religious base. For example, a Christian logo may include not just the commonly recognized symbol of the cross, but also a fish shape or an angel. If you can’t decide whether or not to have a religious logo, finding a middle ground like this may be a compromise that works for your business and your community.
Once you have decided whether to include a religious logo, and exactly how obviously religious you want that logo to be, working with an online logo design company is sure to yield a religious logo that is the right balance of spiritual and earthly. Whatever the religious affiliation (or lack thereof) that you want to show, an online logo design can be created that accurately gets across the message you are trying to portray.