Do you really need a graphic design firm for your annual report design? Consider the purpose of an annual report. This important document communicates valuable information to stockholders and other important people about your company’s activities over the past year. Do you want a document that expresses your company’s progress to look unprofessional or uninteresting? Most people would answer no, and that is why professional annual report design is as important as professional printing.
There are a few things your graphic design firm will do to make your annual report as appealing as possible. First, they will create a theme that matches your organization’s values and corporate brand. This theme will include a color scheme, artwork, fonts, and ways of creating emphasis. Having a theme that permeates every aspect of the design both ties the report into other documents put out by your company and makes it easier for people to read. A document without a theme can look either unprofessional and plain or muddled and confusing. Neither of these options will create a good impression of your company.
Second, the graphic design firm will design a cover for the annual report. This cover will reflect both your company’s brand and its progress over the past year. Your logo will likely be used as well as any new products that were introduced over the past year. The cover will coordinate with the theme of the annual report design and also set the tone for the rest of the report. The way the cover is arranged and designed may be the most important aspect of annual report design and printing, because it is the first impression that people see when picking up the document.
Third, the graphic design firm will add the finishing touches that make the report cohesive. Graphics will be added through the annual report design to illustrate key points and make the report more interesting. Key parts of the report will be emphasized through subtle font and color changes. The different pieces of the annual report design will be put together like a puzzle to create an attractive and complete picture. The result is a compelling annual report that will interest your shareholders and present your company in the best possible light.
As you can see, the graphic design firm supplies everything except the actual information and figures. They have the greatest challenge of annual report design: turning your company’s dry numbers and facts into an attractive and readable document. This is not something to be attempted by an amateur; most major companies either outsource their annual report design to a graphic design firm or have an in-house team dedicated solely to its design and printing. If your company is smaller, you will be happy to know that hiring a graphic design firm for your annual report design is actually a simple and affordable process. Don’t let your company fall behind the competition by having an unprofessional annual report design. Have a graphic designer create a document that will both impress and express.