Client: YR Couture
Location: Paris, France
Challenge: YR Couture is a fashion house that creates exclusive and often trend-setting fashions for men and women. Haute couture is fashion that is constructed by hand (without the use of sewing machines and sergers/overlockers) from start to finish, made from high quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques.
Logo Design, Branding, Label Design, Brand Strategy
Haute Couture is made famous by the likes of Adeline André—Gustavo Lins, Chanel, Christian Dior, Christophe Josse, Franck Sorbier, Givenchy, Jean Paul Gaultier, Maurizio Galante, Stéphane Rolland and others in that category. YRC wanted a brand that reflected the high end couture fashion that it was introducing into the States with it’s new collections and exciting new designers.
To create a logo design for a clothing brand is challenging by itself but to create a haute couture brand was a whole new level. YRC was established in 1963 and we had to bring the heritage into the identity while still keeping it modern and contemporary. We decided to create a crest based logo with lions, crown and other embellishments that reflect high end luxury and fashion.
The result is an awe inspiring fashion logo that embodies all that haute couture stands for and places YRC on the platform along with the great fashion houses of London, Paris and Milan. The design includes two heraldic and majestic looking lions on either side of the crest with the letters Y and R in the centre. On top of the logo we have a jewel encrusted crown and at the bottom the word “Couture” completes the design.
The client is also entering the gemstone jewellery market as well as custom pieces in gold and silver. The YRC jewelry and handbags feature the intense colors and beauty of natural and recycable materials from around the world, characterized by the strength and the transcended power of gemstones and natural rafia materials. Unleashing there vivid color combination and textures, the YRC handbags come in a range of shapes, colors and sizes sure to become your favorite handbag for all your eventualities.