Type Of Project: Logo Design
Client Location: Chicago; Illinois
Design Analysis: Visual Promotions and Advertising Consulting for small to medium sized business, MettāVations is a brand that brings Zen to business consultancy. The “Mettā” is pulled from the Sanskirt word with means loving kindness, frinedliness, love etc. “Vations” is pulled from innovations. The brand believes in a zen style approach which is balanced with a creative and professional experience.
However the client did not want an overly simplistic or aspirations logo. They wanted a fun and bright looking logo design that had some aspect of the cosmos and universe. For this we chose to go with the cloud icon with the letter “M” featuring prominently.
The colors selected were to infuse the brand with fun and friendliness.