Umande Capital Branding
Client: Umande Capital
Location: London, England
Challenge: Umande Capital an independently-owned wealth and asset management company creating investment solutions that meet our clients’ needs. They continue to grow because clients from around the world are looking for more specialist advice. Their investment teams create tailor-made portfolios designed to perform when it matters most. It’s a highly sophisticated process driven by multi-asset investing, open architecture and an obsession to preserve our clients’ wealth.
After being in business for over 10 years, Umande decided to rebrand themselves and came to SpellBrand. Having worked with numerous finance and investment related companies from around the world, we were able to bring that experience and insight to the table to create a stunning brand identity for Umande.
Logo Design, Branding, Stationery Design, Brand Strategy
Brand Solution: The clients wanted a logo design that reflected the heritage and credibility of the company. After much research and brainstorming, we decided to go for a crest based design. However, rather than a detailed and heavy crest, we felt that a simplistic and iconic emblem would really serve the client well.
We then created several different crest based designs with varying degrees of complexity from which the client chose the final design that you see on this page. We chose a very Earthy color palette to tie into the African roots of the company. The shield in the center of the crest is simple and had the company initials “UC” in the center. The shield is flanked on both sides by abstract and angular lions to add dimension to the design.
We also created a matching stationery design for the client including premium looking business cards, letterhead, and a complimentary slip design. Other items that we branded were a CD, notepad and a leather-bound booklet that the client would give to their clients as complimentary items.
We also created a landing page to announce that their website is coming soon. Landing pages are quite critical to maintaining consistent brand image. Companies usually either would not have landing pages or just leave the default hosting company page showing on their domain while their website is being built. This detracts from the brand image.
Working with financial and investment company branding is quite a challenge because of the conservative nature of their target market and the need to build instant trust. At SpellBrand we relish this challenge and would love to help you create a stunning brand too. Click the button below to schedule a 15-minute free brand strategy call to see how we can help your brand create the right impact.