Solar Energy Company Branding & Brochure Design


INDOSPEC Solar Energy

Brand Story

Solar energy, radiant light and heat from the sun, is harnessed using a range of ever-evolving technologies such as solar heating, solar photovoltaics, solar thermal electricity, solar architecture and artificial photosynthesis.

Solar technologies are broadly characterized as either passive solar or active solar depending on the way they capture, convert and distribute solar energy. Active solar techniques include the use of photovoltaic panels and solar thermal collectors to harness the energy. Passive solar techniques include orienting a building to the Sun, selecting materials with favorable thermal mass or light dispersing properties, and designing spaces that naturally circulate air.

INDOSPEC Solar addresses the problems of electric lighting needs for coastal communities or marginal areas in Indonesia, hereby we offer practical solutions of solar power. Solar power is perfectly suited for remote homes, fishermen, floating cages, etc. The Form and packaging of solar panel are well integrated, practical, very easy in delivery and installation.

As part of the overall branding of their various companies, they approached SpellBrand to help them bring their vision to life.

Brand Solution

Continuing on from the main holding company that we branded, we used the hexagon base shape and created a design that combined solar panels and an abstract sun burst to covey the service offering of the client.

Branding in the solar energy field is quite boring and dated. Some how companies in this sector are working at the cutting edge of technology and engineering but seem to be lost when it comes to their logos and branding. Most of the logos look like they were created by amateurs over 20 years ago.

We also created a company profile and corporate brochure that reflected these core values.

What we did

Logo Design / Graphic design / Brochure design / Company Profile design

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